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Swedish Gambling Authority and IBIA Collaborate for Betting Integrity



Witness a groundbreaking collaboration between the Swedish Gambling Authority (SGA) and the International Betting Integrity Association (IBIA) as they unite to fortify the integrity of sports betting in Sweden.

This monumental Memorandum of Understanding (MoU) signifies a pivotal moment in ensuring fairness, transparency, and legality within the Swedish gambling market. As the SGA upholds its mission to oversee a secure and reliable gambling environment, IBIA leverages its global expertise in monitoring betting activities. Together, they will combat suspicious betting trends and protect the sanctity of Swedish sports. Explore this significant partnership in detail.

Sweden’s SGA and IBIA Forge a Pioneering Betting Integrity Alliance

In a resounding declaration of their commitment to preserving the sanctity of sports betting, the Swedish Gambling Authority (SGA) and the International Betting Integrity Association (IBIA) have come together to ink a historic Memorandum of Understanding (MoU). This landmark agreement serves as a formidable shield against potential threats to the integrity of sports wagering in Sweden.

At the helm of this collaboration is a shared dedication to transparency, legality, and fairness within the Swedish gambling landscape. The SGA, entrusted with the pivotal role of overseeing the country’s gambling market, is determined to maintain a safe and reliable environment for players and operators alike. Meanwhile, IBIA, renowned as the world’s preeminent international monitor of betting integrity, brings its formidable global expertise to the table.

Strengthening Betting Integrity: A Mutual Endeavor

The MoU, a testament to the resolve of SGA and IBIA, establishes a robust framework for their collaboration. One of its key facets is the seamless exchange of information pertaining to any suspicious betting activity observed in Swedish sports. This real-time sharing of data is poised to become an invaluable tool in detecting and addressing potential threats to the integrity of sports events.


IBIA, representing a substantial portion of the SGA’s licensed betting market, serves as a vigilant guardian of fair play. Its comprehensive database, enriched with global customer account transaction data, enables the identification and reporting of suspicious betting patterns concerning Swedish sporting events. This invaluable information flow will empower the SGA to take prompt and effective action against any perceived malpractice.

Khalid Ali, CEO of IBIA, underscores the paramount significance of this collaboration. He states, “IBIA is delighted to have reached this agreement with the Swedish Gambling Authority. The association is focused on working closely with the SGA to maintain the integrity of Swedish sport and the regulated betting market.” This resounding commitment is a testament to IBIA’s unwavering dedication to eradicating any threats to the fairness of sports betting.

Camilla Rosenberg, Director-General of SGA, echoes this sentiment. She emphasizes, “It is very important to us that information is shared regarding suspicious betting activity in order to maintain the integrity of sports.” Her words underscore the SGA’s commitment to safeguarding the authenticity of sporting events in Sweden and beyond.

Compliance with the Macolin Convention: A Step Forward

In December 2023, the Swedish Government took a significant stride in enhancing the country’s gambling regulations. It notified the European Commission of its intent to amend the Gambling Ordinance, aiming to bring Sweden fully in line with the Macolin Convention. This international framework, designed to combat match-fixing and uphold the integrity of sports, is a pivotal development for Sweden.


Within this context, the SGA will establish and operate a platform, facilitating the exchange of information about suspected match-fixing. This platform will not only involve the SGA but also licensed betting operators and national sports federations. It represents a collaborative effort to fortify the country’s defenses against match-fixing, a menace that threatens the authenticity of sporting events worldwide.

IBIA’s role in this endeavor is instrumental. As the world’s foremost operator-run integrity monitoring body, it brings a wealth of experience and expertise to the table. With nearly 50 member companies and over 125 leading sports betting brands in its ranks, IBIA wields considerable influence in the sports betting sector, overseeing an annual betting turnover exceeding $137 billion.

Championing Integrity: IBIA’s Commitment to Fair Play

IBIA’s dedication to maintaining the integrity of the sports betting sector extends beyond collaboration with regulatory bodies. The association’s commitment is exemplified through its quarterly integrity reports, the most recent being the Q3 2023 edition. This comprehensive report highlighted 50 alerts reported during that quarter, serving as a testament to IBIA’s unwavering vigilance.

These alerts, crucial in identifying suspicious betting activities, were reported to the relevant authorities. In 2022 alone, IBIA reported a staggering 268 alerts, leading to successful sanctions against 15 teams, officials, or players involved in matches with questionable activities. IBIA’s contributions are instrumental in preserving the sanctity of sports, ensuring that fair play prevails.


As the sports betting landscape continues to evolve, IBIA remains at the forefront of integrity monitoring. Its dedication to eradicating threats to fair play, coupled with its global reach and influence, cements IBIA’s position as a pivotal player in the realm of sports betting integrity.

A Collaborative Future: SGA and IBIA Leading the Way

The partnership between the Swedish Gambling Authority and the International Betting Integrity Association heralds a new era in the world of sports betting. As the SGA tirelessly works to ensure the legal and safe operation of the Swedish gambling market, IBIA brings its wealth of knowledge and experience to the forefront.

The MoU between these two entities marks a profound commitment to maintaining the integrity of sports, not just in Sweden but on a global scale. As match-fixing and suspicious betting activities continue to pose challenges, this collaboration provides a beacon of hope for fair play and transparency.

In a landscape where sports betting is a dynamic and rapidly growing industry, the SGA and IBIA’s joint efforts stand as a testament to their dedication to the cause. The impact of this partnership will extend far beyond Sweden, influencing the broader sports betting sector and reinforcing the importance of integrity in every match, tournament, and event.


As IBIA’s Q4 and annual reports for 2023 are set to be published, the world eagerly awaits further insights into the association’s vigilant monitoring efforts. With nearly 50 member companies and over 125 leading sports betting brands under its banner, IBIA’s role as the world’s leading operator-run integrity monitoring body is firmly established.

In conclusion, the collaboration between the Swedish Gambling Authority and IBIA represents a monumental step forward in the pursuit of fair play and transparency in sports betting. With their shared commitment to integrity and their formidable resources, this partnership is poised to make a lasting impact on the world of sports. As challenges persist, SGA and IBIA stand as beacons of hope, ensuring that the spirit of fair competition prevails in every sporting arena.

Jerome, a valuable addition to the Gamingo.News team, brings with him extensive journalistic experience in the iGaming sector. His interest in the industry was sparked during his college years when he participated in local poker tournaments, eventually leading to his exposure to the burgeoning world of online poker and casino rooms. Jerome now utilizes his accumulated knowledge to fuel his passion for journalism, providing the team with the latest online scoops.

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