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Soft2Bet Gears Up for ICE London 2024: A Showcase of Innovation, Compliance, and Partnerships



Elevating Expectations: Soft2Bet Prepares for ICE London 2024

As the global gaming industry eagerly anticipates the upcoming ICE London 2024 event, which marks its final edition in London before relocating to Barcelona in 2025, Soft2Bet stands at the forefront of innovation and compliance. In an exclusive interview with Yogonet, Ohad Straschnov, Senior Compliance Director of Soft2Bet, sheds light on the company’s aspirations and plans for this pivotal industry showcase.

A Grand Showcase of Novelties

From February 6th to 8th, Soft2Bet will command attention at its brand-new double-decker stand (Stand S6-210), a symbol of its commitment to delivering cutting-edge products and services. This exhibition will feature a diverse range of offerings, from B2B services and products to gamification capabilities, all with a resolute focus on innovation and regulatory compliance.

Building Strong Partnerships

ICE London is renowned as the largest trade show and conference in the gaming world, where industry luminaries converge to explore opportunities, share insights, and foster valuable relationships. Soft2Bet’s Chief Business Development Officer, Martin Collins, will host workshops to elucidate the company’s B2B offerings, while Product Manager Olga Melnyk will unveil the potential of the Motivational Engineering Gaming Application (MEGA), a game-changing gamification platform.

Compliance as a Cornerstone

Soft2Bet’s dedication to compliance is evident at every level, both B2B and B2C. Regulatory adherence is more than a mere obligation; it’s a core principle driving their operations. This commitment is exemplified by Soft2Bet’s licenses in Greece, Romania, Italy, Sweden, Denmark, and Malta, ensuring that all their platforms, products, and functions align with local regulations.


Challenges and the Evolving Landscape

Navigating the complex regulatory landscape in Europe, Soft2Bet emphasizes the importance of meticulous attention to detail and collaboration with regulators and partners. Regulatory gambling compliance has evolved significantly over the past decade, prompting calls for reform in some regions. The industry seeks a balance between robust regulation and a liberal environment that can accommodate operators and providers.

Global Expansion on the Horizon

With Soft2Bet’s presence in multiple markets, they recognize the significance of tailoring their products to each local market’s preferences, customs, and cultures. Localization is a cornerstone of their approach, ensuring that consumers receive a personalized experience.

2024: A Year of Promise

In the year ahead, Soft2Bet will prioritize markets where they secured licenses in 2023. Moreover, their expansion plans extend to North and South America, where gaming industries are rapidly evolving. Key jurisdictions, including Portugal (EU), New Jersey (US), Ontario (Canada), and Mexico (Latin America), are on their radar for obtaining licenses and expanding their global footprint.


Jerome, a valuable addition to the Gamingo.News team, brings with him extensive journalistic experience in the iGaming sector. His interest in the industry was sparked during his college years when he participated in local poker tournaments, eventually leading to his exposure to the burgeoning world of online poker and casino rooms. Jerome now utilizes his accumulated knowledge to fuel his passion for journalism, providing the team with the latest online scoops.

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