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Monica Shafaq Reflects on Transformative 100 Days at Gordon Moody



Monica Shafaq’s Impactful First 100 Days as Gordon Moody CEO: Steering Change in Gambling Addiction Support

As the new CEO of Gordon Moody, Monica Shafaq has hit the ground running, marking her first 100 days with significant strides in the fight against gambling addiction.

From attending major industry events like ICE London 2024 to engaging with key stakeholders and service users, Shafaq’s leadership is already catalyzing change.

Imagine a future where the impact of gambling addiction is mitigated through compassionate leadership and innovative support systems.

Explore the transformative journey of Monica Shafaq during her initial tenure at Gordon Moody and the forward momentum she’s driving in the organization.


A Dynamic Start to Leadership

Monica Shafaq’s tenure as CEO of Gordon Moody has been nothing short of dynamic. Taking the helm in January, her first three months have been characterized by an energetic commitment to both understanding and enhancing the organization’s role in supporting those affected by gambling addiction.

Meeting the Challenges of Gambling Addiction

Gordon Moody, a pivotal charity in the UK, has long been at the forefront of providing critical support for individuals, families, and communities grappling with gambling-related harm. Under Shafaq’s leadership, the organization continues to expand its impact. One of her first actions was to delve into the personal stories at Gordon Moody’s treatment centers, where she drew inspiration from the resilience and determination of service users.

Advocacy Through Film and Partnerships

Among her early initiatives was collaborating with Dante or Die to release a short film that poignantly illustrates the personal toll of gambling addiction, based on real-life experiences from Gordon Moody’s service users. This project underscores the charity’s commitment to raising awareness and fostering empathy through powerful storytelling.

Engaging with Global and Local Stakeholders

Shafaq’s active participation in ICE London 2024, one of the industry’s premier events, highlighted her dedication to broadening Gordon Moody’s network. Her engagement there involved meaningful exchanges with a diverse array of global partners committed to promoting safer gambling practices. These interactions not only reinforced existing relationships but also opened doors to new collaborations aimed at enhancing the charity’s outreach and efficacy.


Championing Diversity and Inclusion

A significant part of her initial outreach involved championing equality, diversity, and inclusion within the tech, gaming, and gambling industries. Her enthusiasm for these crucial issues was prominently featured at ICE London 2024, reflecting her vision to infuse these values more deeply into the sector.

Legislative and Community Engagement

Shafaq’s first 100 days also saw her stepping into influential spaces such as the House of Lords, where she furthered discussions on gambling legislation and support frameworks. Meetings with figures like advocate Harj Gahley and participation in events such as the International Women’s Day conference and the inaugural Female Professional Network lunch emphasized her role as a connector and leader beyond the immediate sphere of gambling addiction.

Looking Ahead: Challenges and Opportunities

As she looks to the next 100 days and beyond, Shafaq is realistic about the challenges ahead but remains optimistic about the collective ability to address them. Her focus remains steadfast on empowering those affected by gambling addiction, with plans to further enhance Gordon Moody’s programs and extend its reach.

Conclusion: A Leader for Today’s Challenges

Monica Shafaq’s first 100 days as CEO of Gordon Moody have been marked by significant achievements and proactive leadership. Through her thoughtful engagement with stakeholders, dedication to advocacy, and commitment to service users, she is not only navigating Gordon Moody through the complexities of gambling addiction support but also setting a course for sustained impact and growth. As the gambling landscape evolves, her leadership is a beacon of hope and a driving force for positive change within the community and the industry at large.


Andrew, a seasoned specialist in sports writing, joins the Gamingo.News editorial team, enriching our coverage with his profound expertise in sports journalism. His fascination with the sports industry ignited in his university days, where he excelled in collegiate sports analysis, eventually steering him towards the dynamic realm of sports betting and online gaming forums. Armed with a wealth of insight and experience, Andrew now channels his fervor for sports into insightful reporting, offering our readers exclusive updates and in-depth perspectives on the latest online gaming trends.

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