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Clarion Gaming and ExCeL London Plan iGB L!VE Migration for 2025



Clarion Gaming and ExCeL London Forge Path for iGB L!VE 2025 Migration

Are you ready to witness the next big leap in the gaming industry?

Clarion Gaming and ExCeL London are joining forces to bring the prestigious iGB L!VE event to the heart of the gaming world—London, in July 2025.

Discover how this strategic move will elevate the global gaming community, offering unparalleled opportunities for growth and networking.

Stay tuned and prepare to be part of iGB L!VE 2025 in London, where the future of gaming unfolds.


Clarion Gaming and ExCeL London Forge Path for iGB L!VE 2025 Migration

Clarion Gaming has announced an ambitious plan to migrate iGB L!VE to London in July 2025, a strategic move that promises to enhance the global gaming event’s prestige and reach. In partnership with ExCeL London, preparations are well underway to ensure a seamless transition and an unparalleled experience for all attendees.

Strategic Partnership for a Premier Gaming Event

In a recent high-level meeting, representatives from Clarion Gaming, including iGB L!VE Portfolio Director Naomi Barton, Managing Director Stuart Hunter, Head of Operations Richard Logan, and Head of Marketing Jody Frost, met with ExCeL London’s senior team, led by Chief Commercial Officer Simon Mills. This collaboration underscores a shared vision to bring iGB L!VE to a city that stands as a global hub for the gaming industry.

Visionary Leadership and Future Growth

Naomi Barton elaborated on the meeting’s outcomes, emphasizing the collective effort to relocate the premier iGaming event to London, a city deeply ingrained in the global gaming sector. She stated, “This was the second senior-level planning meeting that we have held with our colleagues at ExCeL London. We aim to move the home of the gaming community to a city which is the heart of the gaming industry in a country which is iGaming’s largest market.”

Creating a Roadmap for Success

The roadmap being developed is designed to anticipate industry needs, address challenges, and exceed the expectations of exhibitors and attendees. The migration is part of a broader five-year growth strategy for iGB L!VE, aiming to attract 35,000 visitors and over 550 exhibitors and sponsors by 2029. Barton added, “Our vision is to harness the tremendous momentum created by the iGB L!VE brand and elevate the event to new heights in London.”


Unmatched Venue and Connectivity

ExCeL London’s proven track record of facilitating successful events is a crucial factor in this migration. Barton highlighted, “ExCeL London has a fantastic track record of helping events to fulfill their potential. All of the building blocks are in place for iGB L!VE and its customers to accelerate their businesses to new heights in London.”

Focus on Customer-Centric Growth

Central to the iGB L!VE growth strategy is a strong focus on customer satisfaction. Barton emphasized that the roadmap for 2025 is built on a clear customer-focused program aimed at ensuring cost-effectiveness and global growth for all stakeholders. She remarked, “Placing our customers at the heart of everything we do is crucial to our strategy.”

A Farewell to Amsterdam

July’s edition of iGB L!VE in Amsterdam will not only be a time to reflect on the event’s successful history at RAI Amsterdam but also an opportunity for vendors and customers to secure their presence at ExCeL London in 2025. Clarion Gaming intends to celebrate its time in Amsterdam and express gratitude to its long-standing partners there.

Anticipating a Record-Breaking Event

Earlier this month, Clarion Gaming reported that over 2,000 applications to attend July’s edition of iGB L!VE had been received as of May 10. This high level of interest underscores iGB L!VE’s status as a premier global business event that connects leading iGaming affiliates, operators, tech vendors, game providers, and suppliers.


Introducing the Sustainable Gambling Zone

In May, Clarion Gaming also announced the rebranding of the Consumer Protection Zone (CPZ) to the Sustainable Gambling Zone (SGZ). This new zone will debut at July’s iGB L!VE, reflecting a commitment to promoting sustainable practices within the gaming industry.


The relocation of iGB L!VE to London in 2025 marks a significant milestone in Clarion Gaming’s strategic expansion. This move, supported by the robust infrastructure and strategic location of ExCeL London, is set to provide unprecedented opportunities for the global gaming community. As iGB L!VE continues to grow, its new home in London will undoubtedly become the epicenter of innovation, networking, and growth in the gaming industry.

Stay tuned for more updates as we approach this landmark event, and prepare to be part of the next chapter in the iGB L!VE journey.


Following the completion of her master's degree in publishing and writing, Amanda embarked on her professional journey as an online editor for a prominent gaming blog. Now, she has smoothly transitioned into the iGaming industry, where she plays a vital role in upholding the highest standards of writing in our news pieces. Working closely with senior management, Amanda ensures that our content meets the utmost quality standards.

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