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Soft2Bet Unveils 2023 Growth and Forecasts Key iGaming Trends for 2024



Soft2Bet, a trailblazer in the iGaming industry, has experienced remarkable growth in 2023. As we approach the end of the year, it’s time to look ahead at the trends poised to dominate the iGaming sector in 2024.

Discover the future of iGaming!

Soft2Bet reveals its 2023 successes and forecasts the groundbreaking trends reshaping the industry in 2024.

In 2024, gamification will not just expand; it will become deeply hyper-localized. Soft2Bet is at the forefront, customizing gamification features to cater to individual market preferences. Gamification’s increasing localization will captivate consumers’ attention and screen time more than ever before.

Yoel Zuckerberg, Chief Product Officer at Soft2Bet, explains, “Our innovative approach involves integrating social engagement features into our real-money gaming products, creating the Soft2Bet Motivational Engineering Gaming Application (MEGA). This gamification engine is pivotal in driving player engagement and enhancing gameplay experiences.”


Experience the future of gaming today! Explore Soft2Bet’s latest offerings and see how gamification is transforming player experiences.

The Era of Mobile Gaming is another trend to watch in 2024. With the mobile gambling market projected to reach over $150 billion by 2030, innovations in personalization and gamification on mobile apps are set to accelerate growth. iGaming brands, including Soft2Bet, must stay ahead of the curve with compelling mobile gaming offerings.

Artificial Intelligence (AI) will become more integrated, informing new features and enhancing user experiences. By employing AI for data analysis, companies like Soft2Bet can identify crucial trends and shifts in player preferences, applying these insights to refine platform features.

UI and UX enhancements, combined with player behavior analytics, will be key drivers of success in 2024. Staying up-to-date with the latest technologies and innovations is essential for iGaming companies aspiring to thrive.


Responsible gaming initiatives will take center stage, with companies investing more in this field, especially as they enter new jurisdictions with new regulations. Innovative, proactive, and user-friendly responsible gaming tools will become more prevalent in 2024.

MEGA, Soft2Bet’s Motivational Engineering Gaming Application, has been instrumental in the company’s success in 2023. This technology enables Soft2Bet to deliver highly personalized and localized products, a trend that will continue in 2024. Features like City Builder for casino players and Sports Stadiums for sports bettors are part of this tailored offering.

Uri Poliavich, founder and CEO of Soft2Bet, adds, “Adapting to evolving player preferences, harnessing cutting-edge AI, and ensuring a seamless user experience are key for 2024. With our MEGA solutions, advanced analytics, and a focus on responsible gaming, Soft2Bet is ready to lead and define the changing iGaming landscape.”

Soft2Bet’s EBITDA grew by more than 300% in 2023, driven by MEGA, and the company secured 10 new licenses in major markets. The effectiveness of MEGA is evident in the significant growth of the Betinia brand in Scandinavian markets.


Martin Collins, CBDO at Soft2Bet, concludes, “In 2024, we’re excited to further innovate and expand globally. It’s a pivotal year for us and the iGaming industry at large. We’re committed to driving these exciting trends and continue to disrupt and drive the industry forward.”

Jerome, a valuable addition to the Gamingo.News team, brings with him extensive journalistic experience in the iGaming sector. His interest in the industry was sparked during his college years when he participated in local poker tournaments, eventually leading to his exposure to the burgeoning world of online poker and casino rooms. Jerome now utilizes his accumulated knowledge to fuel his passion for journalism, providing the team with the latest online scoops.

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FDJ’s Acquisition of Kindred Group Shaping the Future of Global Gaming



FDJ’s acquisition of Kindred Group, facilitated by regulatory approval and strategic shareholder engagement, signifies a transformative moment in the gaming industry. This deal exemplifies the intricate balance between regulatory compliance, shareholder value, and strategic growth ambitions. As the industry stands at the cusp of further consolidation and innovation, the FDJ-Kindred transaction heralds a new era of strategic realignment and competitive positioning in the global gaming landscape.

A Monumental Shift in Gaming Dynamics

The Swedish Financial Market Supervisory Authority (SFSA)‘s approval of Française des Jeux’s (FDJ) offer to acquire Kindred Group marks a pivotal moment in the global gaming and betting sector. This green light not only accelerates FDJ’s strategic expansion but also underscores the evolving landscape of international gaming regulations and corporate alignments.

Navigating Regulatory Waters

The SFSA’s endorsement is a crucial step in FDJ’s ambitious acquisition plan, setting the stage for a public offer slated to commence imminently. This regulatory approval highlights the meticulous scrutiny and compliance standards governing mergers and acquisitions within the sector, ensuring that such transactions align with market stability and shareholder interests.

A Call to Action for Kindred Shareholders

The forthcoming Extraordinary General Meeting (EGM) represents a critical juncture for Kindred Group, with proposed statutory amendments necessary for facilitating the acquisition. This meeting, aimed at achieving the requisite shareholder consensus, signals the importance of shareholder engagement in steering corporate direction and strategy.


The Path to Acquisition: Shareholder Conviction and Strategic Vision

FDJ’s pursuit of Kindred Group, contingent upon securing 90% of total capital, reflects a strategic maneuver to consolidate its position in the global gaming market. The offer per share, valuing Kindred at approximately €2.6 billion, has garnered unanimous board endorsement and significant shareholder backing, illustrating the alignment of strategic interests and the perceived value of this consolidation.

Activist Influence and Strategic Realignment

The role of activist shareholders, notably Corvex Management, in advocating for Kindred’s sale underscores the dynamic interplay between corporate governance and shareholder activism. Their successful campaign for board representation and strategic evaluation reflects a broader trend of active investor engagement in shaping corporate trajectories.

Implications for the Global Gaming Industry

This acquisition not only exemplifies the financial and strategic considerations underpinning such deals but also highlights the regulatory complexities and shareholder dynamics involved. As the gaming industry continues to evolve, driven by technological advancements and regulatory changes, the FDJ-Kindred merger serves as a case study in strategic growth, market consolidation, and the pursuit of competitive advantage.


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