Betfair’s 2024 Campaign Takes Ronaldo Fans on a Multiverse Adventure

Betfair Embarks on a Multiverse Marketing Journey with Ronaldo

In the world of football, few names resonate as powerfully as Ronaldo Nazário, fondly known as the “Phenomenon.” Betfair, the renowned betting house, recognized this and took fans on a captivating journey in their 2023 campaign, delving into a multiverse where Ronaldo made different career choices. Now, in 2024, Betfair continues the saga, inviting fans to explore a parallel universe where Ronaldo’s legacy fades away, leaving only one devoted fan with memories of the football legend.

A Glimpse into the Ronaldoverse

The concept, aptly titled “Ronaldoverse,” is brought to life in a new campaign that has made its debut on various social media platforms. Crafted by Octagon Latam, the campaign revolves around a moment when Ronaldo invites a fortunate Betfair Advantage Club member to spend a day at his residence. However, a sudden blackout catapults them into a parallel dimension, where the football icon is a mere stranger. In this unfamiliar world, Ronaldo’s unparalleled football career never existed.

A Dream or Reality?

As the campaign unfolds, the bewildered Betfair Advantage Club member embarks on a quest to find any trace of Ronaldo’s iconic presence in the 2002 World Cup, only to come up empty-handed. Yet, relief washes over when reality reasserts itself, revealing that it was all just a dream.

Betfair’s Dedication to Fans

Betfair’s commitment to its loyal customers knows no bounds. Through the Advantage Club, the platform offers a spectrum of exclusive rewards and experiences, going beyond the ordinary. This includes once-in-a-lifetime opportunities like spending an entire day in the company of Ronaldo himself.

Continuing the Ronaldoverse

The 2024 campaign is a natural extension of the storyline initiated in the previous year. It weaves together the narrative of the “Ronaldoverse,” skillfully designed and produced by Octagon Latam.

Betfair’s affinity for Brazilian football is also evident through its sponsorship of the club where Ronaldo made his debut: Cruzeiro. Last year, when the club secured promotion to Serie A, Betfair paid homage to the dedicated fans with the “Thank you, Blue Nation” campaign. The brand’s name gracefully made way for a message of appreciation on the team’s shirt, celebrating the unwavering support during the second division journey.

Betfair’s 2024 campaign promises to be a thrilling adventure, inviting football enthusiasts to join them on a mesmerizing multiverse journey with Ronaldo at the helm.