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Play’n GO’s Magnus Thalin Reflects on ICE London 2024 and Exciting Plans for 2024



Play’n GO’s Magnus Thalin: A Glimpse into ICE London 2024 and Beyond

In an exclusive interview, Magnus Thalin, Play’n GO’s Commercial Director for Europe and Asia, sheds light on the company’s presence at ICE London 2024 and its ambitious plans for the year.

Setting the Stage for ICE London 2024

ICE London has always held a special place for Play’n GO, providing a platform for the gaming industry to unite and discuss future possibilities. While not boasting a grand stand this year, Play’n GO is sending a larger team than ever before, eager to connect with existing and potential partners, and unveil their upcoming strategies.

A Farewell to London

As ICE bids farewell to London, Play’n GO reflects on the event’s significance. The company’s journey, from humble beginnings with a roll-up sign and folding table to today’s thriving presence, is intertwined with ICE. Many pivotal partnerships have emerged from meetings at this very event, creating a sense of nostalgia.

However, Play’n GO embraces the fresh start in Barcelona in 2025, demonstrating their commitment to continue supporting ICE in the years to come.


The Significance of Industry Meetings

In a complex online casino landscape, industry events like ICE are essential for staying updated. With operations spanning over 25 regulated markets and a vast portfolio of 350 premium titles, Play’n GO recognizes the evolving nature of the industry. These events provide a vital opportunity to stay informed about regulatory changes, player preferences, and technological advancements.

Exploring Opportunities in 2024

The year 2024 holds immense promise for Play’n GO. The company’s rapid growth in North America is set to continue, closely monitoring regulatory developments worldwide. Latin America, from Mexico to Brazil, presents exciting prospects as more markets embrace sustainable iGaming regulation.

Play’n GO is gearing up to release a host of premium games and has introduced Play’n GO Music, a dedicated platform for showcasing the music featured in their titles.

Moreover, as the Formula 1 season kicks off in March, Play’n GO’s logo will grace the Haas Formula 1 team race suits, offering global exposure to their brand.


The Power of Diversification

Play’n GO’s commitment to delivering fun and entertaining user experiences sets them apart. Their diverse portfolio spans IP-licensed games, renowned series, and innovative mechanics. Their focus is on creating enjoyable moments, irrespective of wins or losses.

Breaking historical records for the number of rounds played in one day and achieving unprecedented success in December 2023, Play’n GO’s dedication to growth and innovation remains unwavering.

As they embark on 2024, Play’n GO is not resting on their laurels, poised for yet another year of remarkable achievements and non-stop growth.


Jerome, a valuable addition to the Gamingo.News team, brings with him extensive journalistic experience in the iGaming sector. His interest in the industry was sparked during his college years when he participated in local poker tournaments, eventually leading to his exposure to the burgeoning world of online poker and casino rooms. Jerome now utilizes his accumulated knowledge to fuel his passion for journalism, providing the team with the latest online scoops.

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