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Pragmatic Play’s ICE London 2024 Expectations & Innovations



Are you ready for an extraordinary experience at ICE London 2024, the gaming industry’s pinnacle event in Europe?

Pragmatic Play, a leading player in the field, is gearing up to dazzle attendees with groundbreaking innovations and captivating experiences.

In this exclusive interview, Victor Arias, Vice President of Latam Operations at Pragmatic Play, unveils their grand plans for this remarkable event.

Brace yourself for an exhilarating journey into the world of gaming excellence!

Subtitle: Pragmatic Play’s Vision for ICE London 2024

ICE London 2024, an iconic event in the gaming industry, is set to unfold at the ExCeL exhibition center in London from February 6 to 8. Pragmatic Play, not just a participant but a key sponsor, is poised to make a lasting impression. Let’s delve into their high hopes for this final London edition.


Pragmatic Play’s Expectations for ICE London 2024

ICE 2024 promises to be a unique spectacle, marking the culmination of an era as the last London-based edition. Pragmatic Play eagerly anticipates this fair, committed to delivering an unforgettable experience.

Following a record-breaking turnout last year, ICE stands as the industry’s most attended event, setting the stage for the year ahead. It’s the event that kickstarts the gaming year, and we expect nothing less than a magnificent gathering showcasing the industry’s splendor.

We invite you to visit the Pragmatic Play booth (N7-110/150) to witness firsthand the highlights of our extensive offering.

Pragmatic Play’s Presence in London – What’s in Store?

Pragmatic Play will command a significant presence at the event, featuring dedicated spaces for its multi-product offerings and, most importantly, a team of experts primed to interact with and elucidate the nuances of each vertical to delegates.


But there’s more to look forward to, as we have planned immersive experiences, ensuring visitors can fully immerse themselves in the world of Pragmatic Play.

Announcements on the Horizon for 2024

While we can’t divulge all the details for an event of ICE’s magnitude, rest assured, you’ll witness exciting developments before and during the event. Stay tuned for remarkable product launches, including the fusion of two highly successful realms of the Pragmatic Play brand: Slots and Live Casino.

Each new ICE edition ushers in an unparalleled atmosphere to kickstart the year, and 2024 is no exception.

Addressing Vital Gaming Industry Topics at ICE 2024

As one of the initial events of the year, ICE 2024 provides a platform to address critical gaming industry topics. For Victor Arias, two pivotal issues stand out: regulation and responsible gaming, particularly vital for Latin America and the global landscape. These issues have been gaining prominence in the continent and deserve attention.


While exploring new mechanics, product ranges, and technological advancements is anticipated, the spotlight will be on topics that generated significant interest in previous years, such as virtual reality and artificial intelligence. ICE promises to be the epicenter of innovations.

Bridging Differences in Gaming Markets

Europe and America, encompassing both Latin America and North America, present distinct markets. According to Victor Arias, Pragmatic Play recognizes the need to approach these markets individually. They maintain specialized local and regional divisions, acknowledging the uniqueness of each region.

Drawing parallels between Europe and Latin America proves challenging due to their vast disparities. Pragmatic Play believes in adapting strategies to cater to the specific characteristics of each market, respecting their opportunities, traditions, growth prospects, and lifestyles. It’s a nuanced approach to delivering excellence in the gaming industry.


Jerome, a valuable addition to the Gamingo.News team, brings with him extensive journalistic experience in the iGaming sector. His interest in the industry was sparked during his college years when he participated in local poker tournaments, eventually leading to his exposure to the burgeoning world of online poker and casino rooms. Jerome now utilizes his accumulated knowledge to fuel his passion for journalism, providing the team with the latest online scoops.

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