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Affilka by SOFTSWISS Expands with 47 New Brands in Early 2024



Affilka by SOFTSWISS Sees Explosive Growth: Adding 47 New Brands in Q1 2024

Transforming Affiliate Marketing: Affilka by SOFTSWISS’s Dynamic Expansion in Q1 2024 — In the rapidly evolving world of iGaming, Affilka by SOFTSWISS has carved out a significant niche, demonstrating exceptional growth by adding 47 new brands to its network in the first quarter of 2024. This remarkable expansion reflects Affilka’s commitment to delivering cutting-edge affiliate management solutions that cater to the diverse needs of the global gaming community.

Expansion and Industry Recognition:

Affilka by SOFTSWISS has not only expanded its partner network to nearly 360 brands but has also gained prestigious recognition, winning the title for the Best Affiliate Marketing Solution in Asia. This accolade underscores the platform’s effectiveness and innovation in affiliate management within the gaming industry.

Strategic Initiatives and Achievements:

The first quarter of 2024 was a period of strategic initiatives for Affilka by SOFTSWISS, marked by its first-ever dedicated stand at iGB Affiliate London 2024. The event was a significant success, with the team engaging in nearly 200 meetings, leading to several agreements that were promptly finalized post-exhibition. This proactive engagement highlights Affilka’s aggressive approach to market penetration and client acquisition.

Metrics of Success:

The growth trajectory of Affilka is illustrated by impressive metrics:

  • Affiliate Accounts: Over 33,000 new accounts were registered in Q1, a 118% increase year-over-year.
  • Player Registrations: Exceeded 7.4 million, marking a 106% increase from Q4 2023.
  • Clicks on Referral Links: Saw a 115% increase, totaling nearly 436 million clicks, emphasizing the effectiveness of the platform’s affiliate tools.
  • Financial Performance: Notable increases were observed across all key financial metrics—affiliate GGR up by 112%, player deposits by 113%, and affiliate payments by 117%.

Market Impact and Forward-Looking Statements:

Anastasia Borovaya, head of Affilka by SOFTSWISS, emphasized the platform’s stable and continuous growth, attributing it to sustained investments in innovation and user experience. With affiliate marketing playing a pivotal role in the iGaming ecosystem, Affilka’s strategy focuses on exceeding client expectations through exceptional service delivery.

Future Outlook:

The global affiliate marketing industry is poised for significant expansion, expected to double in size within the next five years. Affilka’s strategic positioning and continuous enhancements ensure it remains at the forefront, providing a competitive edge in this burgeoning market.

Upcoming Engagements:

Affilka by SOFTSWISS is set to participate in the upcoming SiGMA Americas Summit in Sao Paulo from April 23–25. The team looks forward to sharing valuable industry insights and unveiling future updates. Potential partners and clients are encouraged to engage with Affilka’s experts at stand i70 to explore collaborative opportunities.


As Affilka by SOFTSWISS continues to expand its footprint globally, its strategic initiatives and robust platform capabilities are setting new standards in affiliate marketing within the iGaming industry. With a strong start in 2024, Affilka is well-positioned to maintain its growth momentum, offering unparalleled solutions that empower operators and affiliates alike.


Jerome, a valuable addition to the Gamingo.News team, brings with him extensive journalistic experience in the iGaming sector. His interest in the industry was sparked during his college years when he participated in local poker tournaments, eventually leading to his exposure to the burgeoning world of online poker and casino rooms. Jerome now utilizes his accumulated knowledge to fuel his passion for journalism, providing the team with the latest online scoops.

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