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Soft2Bet Unveils Revolutionary MEGA Technology at ICE London 2024



A Milestone in Gaming Innovation: Soft2Bet’s MEGA Launch at ICE London 2024

At ICE London 2024, Soft2Bet, a leader in the gaming industry, celebrated the official launch of its Motivational Engineering Gaming Application (MEGA), marking a significant leap in gamification technology. Over 40,000 delegates were part of this monumental event, witnessing Soft2Bet’s dedication to innovation and growth.

Soft2Bet’s Stand: A Beacon of Growth and Innovation

Soft2Bet’s new stand, a testament to another year of remarkable growth, was the center stage for the unveiling of MEGA. This unique gamification technology suite is designed to enhance casino and sportsbook solutions, offering unprecedented value to partners. The company’s dynamic workshops and insightful panels underscored its commitment to driving the industry forward.

Showcasing MEGA: The Future of Gamification

Product manager Olga Melnyk and chief product officer Yoel Zuckerberg led workshops, highlighting the latest advancements in City Builder, Stadium Builder, and Bonus Crab. MEGA, Soft2Bet’s gamification masterpiece, was elaborated upon, showcasing its ability to skyrocket engagement, activity, and revenues.

Soft2Bet’s Comprehensive B2B Solutions

Martin Collins, Soft2Bet’s chief business development officer, showcased the B2B products and services. Soft2Bet’s platform, known for its robust gamification with MEGA, offers a complete package of top-tier platform and sportsbook solutions, supported by advanced CRM, payment, and security services.


The Intersection of Compliance and Commercial Growth

David Yatom Hay, Soft2Bet’s general counsel, participated in the ICE VOX World Regulatory Briefing, discussing the crucial balance between gambling compliance and corporate ethics. The panel highlighted the importance of sustainability and good governance in the corporate strategy of iGaming companies.

Celebrating Success with the Soft2Bet Partners Party

The celebration continued with over 300 guests attending a spectacular cabaret-themed party at London’s iconic Aqua Shard restaurant. Oksana Tsyhankova, Soft2Bet’s chief marketing officer, emphasized the importance of creating memorable experiences to celebrate mutual success, growth, and achievements with partners.

Looking Ahead: Soft2Bet’s Vision for 2024 and Beyond

Soft2Bet’s presence at ICE London 2024 and the launch of MEGA signify a new era in gaming innovation. As Soft2Bet continues to expand its operational and developmental capabilities, the industry can expect more groundbreaking solutions that redefine the standards of gaming excellence. With a focus on reliability, quality, and a pioneering approach to gamification, Soft2Bet is poised for continued success and leadership in the global gaming market.


Jerome, a valuable addition to the Gamingo.News team, brings with him extensive journalistic experience in the iGaming sector. His interest in the industry was sparked during his college years when he participated in local poker tournaments, eventually leading to his exposure to the burgeoning world of online poker and casino rooms. Jerome now utilizes his accumulated knowledge to fuel his passion for journalism, providing the team with the latest online scoops.

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