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Soft2Bet Gears Up for ICE London 2024: A Showcase of Innovation, Compliance, and Partnerships



Elevating Expectations: Soft2Bet Prepares for ICE London 2024

As the global gaming industry eagerly anticipates the upcoming ICE London 2024 event, which marks its final edition in London before relocating to Barcelona in 2025, Soft2Bet stands at the forefront of innovation and compliance. In an exclusive interview with Yogonet, Ohad Straschnov, Senior Compliance Director of Soft2Bet, sheds light on the company’s aspirations and plans for this pivotal industry showcase.

A Grand Showcase of Novelties

From February 6th to 8th, Soft2Bet will command attention at its brand-new double-decker stand (Stand S6-210), a symbol of its commitment to delivering cutting-edge products and services. This exhibition will feature a diverse range of offerings, from B2B services and products to gamification capabilities, all with a resolute focus on innovation and regulatory compliance.

Building Strong Partnerships

ICE London is renowned as the largest trade show and conference in the gaming world, where industry luminaries converge to explore opportunities, share insights, and foster valuable relationships. Soft2Bet’s Chief Business Development Officer, Martin Collins, will host workshops to elucidate the company’s B2B offerings, while Product Manager Olga Melnyk will unveil the potential of the Motivational Engineering Gaming Application (MEGA), a game-changing gamification platform.

Compliance as a Cornerstone

Soft2Bet’s dedication to compliance is evident at every level, both B2B and B2C. Regulatory adherence is more than a mere obligation; it’s a core principle driving their operations. This commitment is exemplified by Soft2Bet’s licenses in Greece, Romania, Italy, Sweden, Denmark, and Malta, ensuring that all their platforms, products, and functions align with local regulations.


Challenges and the Evolving Landscape

Navigating the complex regulatory landscape in Europe, Soft2Bet emphasizes the importance of meticulous attention to detail and collaboration with regulators and partners. Regulatory gambling compliance has evolved significantly over the past decade, prompting calls for reform in some regions. The industry seeks a balance between robust regulation and a liberal environment that can accommodate operators and providers.

Global Expansion on the Horizon

With Soft2Bet’s presence in multiple markets, they recognize the significance of tailoring their products to each local market’s preferences, customs, and cultures. Localization is a cornerstone of their approach, ensuring that consumers receive a personalized experience.

2024: A Year of Promise

In the year ahead, Soft2Bet will prioritize markets where they secured licenses in 2023. Moreover, their expansion plans extend to North and South America, where gaming industries are rapidly evolving. Key jurisdictions, including Portugal (EU), New Jersey (US), Ontario (Canada), and Mexico (Latin America), are on their radar for obtaining licenses and expanding their global footprint.


Jerome, a valuable addition to the Gamingo.News team, brings with him extensive journalistic experience in the iGaming sector. His interest in the industry was sparked during his college years when he participated in local poker tournaments, eventually leading to his exposure to the burgeoning world of online poker and casino rooms. Jerome now utilizes his accumulated knowledge to fuel his passion for journalism, providing the team with the latest online scoops.

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Hacksaw Gaming Unveils Dynamic Collaboration with JOI Gaming in the Netherlands



Hacksaw Gaming Unveils Dynamic Collaboration with JOI Gaming in the Netherlands

In a groundbreaking alliance poised to redefine the Dutch iGaming arena, Hacksaw Gaming has joined forces with JOI Gaming, the online arm of JVH Gaming & Entertainment Group. This strategic partnership marks a pivotal moment for both entities as they set their sights on revolutionising the gaming experience in the Netherlands. Let’s delve into the intricacies of this collaboration and its profound implications for the burgeoning iGaming market in Europe.

Elevating the Dutch Gaming Landscape: Hacksaw Gaming’s Resurgence

Hacksaw Gaming makes a triumphant return to the Netherlands through its collaboration with JOI Gaming, a prominent player in the Dutch iGaming scene. With JVH Gaming & Entertainment Group boasting a significant market share and a rich legacy spanning over six decades, this partnership heralds a new era of innovation and growth for Hacksaw Gaming in the Dutch market.

Strategic Alignment: Advancing Market Penetration in the Netherlands

The partnership with JOI Gaming aligns seamlessly with Hacksaw Gaming’s strategic objectives of solidifying its position in the Netherlands’ burgeoning iGaming landscape. By integrating a diverse range of slot titles into Jacks.NL, Hacksaw Gaming aims to captivate Dutch players with its cutting-edge gaming content and immersive experiences.

Expanding Horizons: Integrating Iconic Slot Titles into Jacks.NL

A plethora of Hacksaw Gaming’s acclaimed slot titles, including Beam Boys, Feel the Beat, and Fist of Destruction, are now seamlessly integrated into Jacks.NL. This collaboration brings forth a treasure trove of innovative and engaging games that promise to resonate with Dutch players and elevate their gaming adventures to new heights.


Visionary Insights: CEO Marcus Cordes’s Perspective

Hacksaw Gaming CEO Marcus Cordes expresses his enthusiasm for the partnership with JOI Gaming, emphasising the unparalleled gaming experience it will deliver to Dutch players. Cordes highlights the transformative potential of this collaboration, underscoring its significance in shaping the future of iGaming in the Netherlands.

Enthusiastic Endorsement: JOI Gaming’s Commitment to Innovation

Sjoerd Kranz, Head of Gaming and Retention at JOI Gaming, echoes Cordes’s sentiments, expressing delight in expanding their gaming portfolio with Hacksaw Gaming’s innovative titles. Kranz emphasises the iconic status of Hacksaw Gaming’s offerings and looks forward to fostering a robust relationship to enrich the gaming experience for Dutch players on Jacks.NL.

Driving Innovation Beyond Borders: Hacksaw’s Italian Endeavours

In addition to its collaboration with JOI Gaming, Hacksaw Gaming recently forged a partnership with Cristaltec Entertainment in Italy. This multifaceted approach underscores Hacksaw Gaming’s global expansion strategy and its unwavering commitment to delivering unparalleled gaming experiences across diverse markets.

Conclusion: The collaboration between Hacksaw Gaming and JOI Gaming marks a significant milestone in the evolution of the Dutch iGaming landscape. As these industry leaders join forces to introduce innovative gaming content to Dutch players, the stage is set for a transformative gaming experience characterised by creativity, excitement, and boundless possibilities. With visionary insights and a shared commitment to excellence, Hacksaw Gaming and JOI Gaming are poised to reshape the future of iGaming in the Netherlands and beyond.


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