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Soft2Bet Unveils MEGA Technology at ICE London 2024



Soft2Bet Gears Up to Showcase MEGA at ICE London 2024

As ICE London 2024 approaches, Soft2Bet is poised to unveil its revolutionary gamification technology, Motivational Engineering Gaming Application (MEGA), at a brand-new stand. The company eagerly anticipates welcoming partners, friends, and contacts to explore its game-changing tech and comprehensive iGaming solutions.

Showcasing Gamification Excellence with MEGA

Soft2Bet‘s showcase will center on MEGA, its leading-edge gamification technology designed to enhance player engagement, loyalty, and revenue generation. Through interactive workshops, talks, and discussions, Soft2Bet will demonstrate how MEGA’s personalization and localization features are revolutionizing the gaming industry.

Exploring MEGA’s Core Components

Olga Melnyk, Product Manager at Soft2Bet, will host workshops highlighting key products like City Builder, Stadiums, and Bonus Crab, along with Soft2Bet’s user-friendly Player Account Management (PAM) back office. Yoel Zuckerberg, Chief Product Officer, will delve into the workings of MEGA, showcasing how it drives higher engagement and revenues.

Driving Business Growth with B2B Solutions

Martin Collins, Chief Business Development Officer at Soft2Bet, is set to conduct workshops focusing on the company’s B2B products and services. These sessions will illustrate how Soft2Bet’s solutions foster business growth, enhance player engagement and loyalty, and boost revenues.


Turnkey Solutions: A Comprehensive Package

Soft2Bet is renowned not only for its gamification expertise but also for its all-encompassing platform and sportsbook solutions. These are supported by robust CRM, payments, and security services, providing a holistic package that drives consistent high conversion and loyalty through a unique customer experience.

Soft2Bet’s Interactive ICE Stand

At its double-decker stand, Soft2Bet offers an ideal space for industry networking, complete with coffee and relaxation areas. Visitors can experience Soft2Bet products firsthand through touchscreen demo units and enjoy exclusive Soft2Bet merchandise.

ICE World Regulatory Briefing Insight

David Yatom Hay, General Counsel at Soft2Bet, will speak at the ICE VOX World Regulatory Briefing. His session will focus on balancing commercial growth with corporate ethics in the gambling industry, highlighting Soft2Bet’s commitment to responsible gaming and regulatory compliance.

Connect with Soft2Bet at ICE London

Soft2Bet invites industry partners to stand S6-210 for insightful meetings and discussions. Interested parties can book meetings with Martin Collins or reach out to Sales @Soft2Bet .com for more information. Don’t miss this opportunity to engage with Soft2Bet’s innovative solutions at ICE London 2024.


Jerome, a valuable addition to the Gamingo.News team, brings with him extensive journalistic experience in the iGaming sector. His interest in the industry was sparked during his college years when he participated in local poker tournaments, eventually leading to his exposure to the burgeoning world of online poker and casino rooms. Jerome now utilizes his accumulated knowledge to fuel his passion for journalism, providing the team with the latest online scoops.

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Latam & Carribean

Endorphina Ventures into Peru’s Thriving iGaming Market



Endorphina Expands into Peru’s iGaming Sector with Innovative Portfolio

As a seasoned gambling professional, staying attuned to industry advancements is crucial for identifying emerging opportunities. Endorphina, renowned for its innovative approach to online gaming and acclaimed titles like Oriental Dragon and Valentine’s Heart, is making headlines once again. The company has set its sights on Peru, a burgeoning hub in the Latin American iGaming landscape. In this comprehensive analysis, we delve into Endorphina’s strategic foray into Peru’s thriving iGaming market, exploring the implications for both the company and the regional gaming ecosystem.

Endorphina’s recent breakthrough in Peru marks a significant milestone in its global expansion strategy. As a fully regulated supplier in Peru, the company is poised to introduce its diverse portfolio of over a hundred games to local operators. With a focus on establishing swift partnerships with licensed online operators, Endorphina aims to expedite the deployment of its cutting-edge gaming content in the Peruvian market. This strategic move not only underscores the company’s commitment to innovation but also highlights its ambition to gain a stronghold in Latin America’s burgeoning iGaming sector.

“Commencing 2024 with vigor, Endorphina is thrilled to announce its authorisation as one of the premier slot game developers to enter Peru’s newly regulated market,” affirmed the company in a recent press release. This announcement comes hot on the heels of Endorphina’s successful partnership with in Spain, showcasing the company’s momentum in expanding its global footprint.

February has proven to be a month of significant milestones for Endorphina. The launch of Book of Conquistador, a captivating 10-payline slot game, has captured the attention of players worldwide, further bolstering the company’s diverse game portfolio. Additionally, Endorphina’s recent collaboration with Casino777 underscores its strategic development initiatives and sets the stage for continued growth throughout the year.


While Endorphina has yet to disclose the identities of its local operator partners in Peru, anticipation mounts for imminent announcements. As the company navigates this new frontier, its pioneering spirit and unwavering commitment to excellence are poised to reshape Peru’s iGaming landscape, offering players an unparalleled gaming experience and setting new benchmarks for industry innovation.

Endorphina’s entry into Peru heralds a new era of possibilities for the country’s burgeoning iGaming sector. With its innovative game offerings and steadfast dedication to quality, Endorphina is primed to leave an indelible mark on Peru’s iGaming landscape, paving the way for enhanced player engagement, operator success, and sustainable industry growth.

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