Connect with us

News By Region

XLMedia Extends Mile High Sports Partnership & Readies for North Carolina Sports Betting Launch



XLMedia PLC, a global digital media leader, is thrilled to announce a two-year extension of its strategic partnership with Mile High Sports. This exciting development comes as North Carolina prepares for its long-awaited debut in the world of online sports betting. Join us on this journey as we delve into the details.

Strengthening the Bonds: XLMedia and Mile High Sports

In a strategic move that underlines XLMedia’s commitment to growth and excellence, the company has extended its partnership with Mile High Sports for two more years. Mile High Sports, an independent publisher based in Colorado, has established itself as a major player in the realm of professional sports content. With a dedicated and highly engaged sports betting audience, Mile High Sports has been a valuable partner since XLMedia’s entry into the US market in 2020.

This partnership has not only expanded XLMedia’s footprint in regulated states but has also brought substantial revenue to both entities. The extension reaffirms XLMedia’s position as a leader in the Media Partnership Business (MPB), further solidifying its industry reputation.

North Carolina’s Imminent Sports Betting Launch

Exciting developments are afoot in North Carolina as Governor Roy Cooper publicly announces his intention to introduce online sports betting before the much-anticipated 2024 March Madness NCAA basketball tournament. This groundbreaking move has set the stage for a significant transformation in the state’s gambling landscape.


XLMedia’s North Carolina media partner,, is already making waves in neighboring states where sports betting is thriving. As a result, it is strategically positioned to excel in North Carolina, making it a key player in this lucrative market. North Carolina, the ninth most populous state in the US, boasts a passionate community of professional and collegiate sports enthusiasts, presenting an appealing opportunity for sports betting growth.

David King, XLMedia’s Chief Executive Officer, expresses his confidence in the Media Partnership Business, stating, “We continue to build our successful Media Partnership Business. The extension with Mile High Sports is further proof of the Business’ ability to partner with valued publishers.”

Furthermore, King highlights the strategic importance of their partnership with, which positions them for revenue growth in legal Southern US states while enabling them to tap into North Carolina’s vast sports fan base as the state gears up for its sports betting launch.

Embracing Opportunities in the US Market

The partnership extension with Mile High Sports represents more than just a contract renewal; it’s a testament to XLMedia’s unwavering dedication to the US market. With their eyes set on expansion and a commitment to delivering top-quality content to sports enthusiasts, XLMedia is poised for success.


As North Carolina prepares to join the ranks of states offering legalized sports betting, XLMedia is strategically positioned to capitalize on this burgeoning market. The combination of Mile High Sports’ expertise in sports content and XLMedia’s proficiency in digital media promises a winning formula.

Looking Ahead: A Bright Future for XLMedia

In an ever-evolving landscape, XLMedia remains at the forefront of digital media innovation. Their focus on forming strong partnerships and seizing emerging opportunities continues to drive growth and success.

As the countdown to North Carolina’s sports betting launch begins, XLMedia is ready to make a significant impact. With Mile High Sports as a trusted partner and as a strategic ally, XLMedia is well-equipped to cater to the diverse needs of sports enthusiasts in this populous state.

Join us on this exciting journey as we witness XLMedia’s expansion, partnership excellence, and dedication to delivering top-notch content in the dynamic world of online sports betting.


XLMedia PLC: Leading the Way in Digital Media

XLMedia PLC, a global digital media powerhouse, continues to set the bar high in the ever-evolving landscape of online content. With its commitment to excellence and growth, XLMedia stands as a beacon of innovation and partnership success.

As the company extends its collaboration with Mile High Sports, it solidifies its position as an industry leader. The two-year extension not only underscores the value of their partnership but also paves the way for exciting possibilities in the digital media landscape.

In parallel, North Carolina’s sports betting launch looms on the horizon. With Governor Roy Cooper’s commitment to introducing online sports betting, the stage is set for a significant transformation in the state’s gambling industry. XLMedia’s partnership with positions them for success in this emerging market.

David King, CEO of XLMedia, shares his optimism, stating, “We continue to build our successful Media Partnership Business. The extension with Mile High Sports is further proof of the Business’ ability to partner with valued publishers.”


As XLMedia looks ahead, the future is indeed bright. With a focus on strategic partnerships, expansion, and delivering top-tier content, XLMedia is poised to make a significant impact in the dynamic world of digital media. Join us on this journey as we witness the company’s continued success and innovation.

Jerome, a valuable addition to the Gamingo.News team, brings with him extensive journalistic experience in the iGaming sector. His interest in the industry was sparked during his college years when he participated in local poker tournaments, eventually leading to his exposure to the burgeoning world of online poker and casino rooms. Jerome now utilizes his accumulated knowledge to fuel his passion for journalism, providing the team with the latest online scoops.

Continue Reading
Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *


Gamingo.News stands as a premier digital destination dedicated to delivering top-tier news and insights in the gaming and gambling industry. This specialized media outlet garners the attention of over 120,000 readers each month, providing them with engaging content, current news, and in-depth analyses.
The platform offers extensive coverage of various facets of the gaming world, including both online and brick-and-mortar gaming, wagering, esports, updates on regulations and compliance, as well as technological innovations. Regular content includes daily news stories, press releases, unique interviews, and comprehensive reports on events.
Moreover, Gamingo.News organizes webinars pertinent to the industry and offers detailed reports, establishing itself as a comprehensive information source for those interested in learning about gaming market operators, suppliers, regulators, and professional services. The portal's main objective is to keep its large audience informed about the latest news, trends, and developments in the gaming and gambling sectors. It focuses particularly on the European igaming market but also covers significant global news, proving to be an invaluable tool for gaming professionals, operators, and enthusiasts.

For inquiries, reach out at:

For editorial or PR submissions, contact:

Copyright © 2024 Gamingo.News.