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BGaming’s Collab at ICE London 2024 with Mr Cenz



Get ready for a dazzling fusion of art and gaming as BGaming ignites its presence at ICE London 2024.

In a remarkable continuation of their ‘When Art Meets Gaming’ initiative, BGaming has teamed up with the renowned British muralist, Mr Cenz. This electrifying collaboration promises a futuristic and funky twist to the gaming world, with Mr Cenz’s vibrant interpretations of BGaming‘s beloved characters taking center stage. As the event unfolds, witness how the worlds of art and gaming merge, setting the stage for an unforgettable showcase of creativity and innovation.

Artistic Allure at ICE London

BGaming is making a striking entrance at ICE London 2024, bringing a burst of artistic flair to the gaming industry. The stage is set for an exhilarating journey as BGaming embarks on its fifth artistic collaboration, this time with the illustrious British muralist, Mr Cenz. Their joint venture promises to push the boundaries of creativity and innovation within the gaming sphere.

Mr Cenz’s Unique Interpretation

Mr Cenz brings his exceptional artistic vision to BGaming’s cherished game heroes, including Elvis Frog, Penny Pelican, Book of Cats, and Aztec Magic. Departing from the conventional, Mr Cenz hand-draws intricate designs and spray paints them onto wooden panels in his studio. These captivating creations are then seamlessly integrated into the BGaming booth, transforming it into a vibrant canvas of art and gaming.

Art Beyond Displays

Mr Cenz’s artistic marvels extend beyond the booth displays. Limited-edition merchandise and exclusive gifts featuring his creations will be made available to BGaming’s partners, allowing enthusiasts to carry a piece of this artistic fusion with them.


Celebrating ‘When Art Meets Gaming’

‘When Art Meets Gaming’ enters its second year, following a trail of successful displays at prominent industry events in 2023. This initiative has left an indelible mark on ICE London, iGB Live Amsterdam, SBC Summit Barcelona, and SiGMA World Malta, captivating audiences with its unique blend of artistry and gaming.

Showcasing Aztec Clusters

BGaming is not only about art; it’s about innovation in gaming too. At ICE London 2024, they will introduce their latest release, Aztec Clusters, developed with insights from Casinolytics’ streaming data. Engaging activities, interactive elements, and roadmap demonstrations will accompany this exciting game launch.

A Year of Achievement

BGaming’s presence at ICE London 2024 follows a year of remarkable accomplishments. With a staggering 95% surge in global gaming revenue (GGR), a slew of prestigious awards, and expansion into ten new markets, BGaming is set to showcase its dynamism and dedication to the industry.

Marina Ostrovtsova, CEO at BGaming, emphasized their commitment to creativity and player experiences, highlighting the significance of local artist collaborations. Mr Cenz, the graffiti artist, expressed his delight in bringing a futuristic and funky twist to BGaming’s beloved characters, promising a vibrant and imaginative showcase at ICE London 2024.


Following the completion of her master's degree in publishing and writing, Amanda embarked on her professional journey as an online editor for a prominent gaming blog. Now, she has smoothly transitioned into the iGaming industry, where she plays a vital role in upholding the highest standards of writing in our news pieces. Working closely with senior management, Amanda ensures that our content meets the utmost quality standards.

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