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Ireland Exempts Clubs from Gambling Ad Restrictions



Captivate and Convert: A Bold Move in Ireland’s Gambling Legislation

Ireland’s new gambling legislation shift is a game-changer.

With clubs and charities now fully exempt from gambling ad rules, fundraising could see significant growth.

This move could mean more funds for good causes without the hindrance of strict advertising rules.

Understand how this strategic exemption could impact Ireland’s broader social and economic landscape.


The Department of Justice in Ireland has made a decisive move by granting a full exemption for sports clubs and charities from the upcoming gambling advertisement regulations. This decision followed extensive lobbying by these groups, who argued that the initial proposal—a cap on prizes up to €10,000—would limit their fundraising capabilities. Recognizing the importance of these organizations in community support, the government responded by removing all limits, thereby safeguarding vital fundraising efforts.

Junior Justice Minister James Browne articulated the government’s stance in the Dáil, highlighting a commitment to addressing the concerns raised by deputies about the need for an exemption. He emphasized the delicate balance between facilitating charitable activities and implementing safeguards against exploitation by unscrupulous entities within these sectors.

Despite the exemptions, Minister Browne stressed that protective measures would be implemented to shield charities and sports clubs from potential abuses by “bad actors.” This reflects a proactive approach to preserve the integrity of charitable and sporting fundraising while allowing them flexibility in their operations. The original €10,000 prize cap, he noted, would have impacted only a small fraction of large charities, which represent about 5% of all such organizations in Ireland.

In broader legislative terms, the Gambling Regulation Bill, which encompasses these changes, has faced delays in its passage through the Dáil. Initially set to be enacted last year, it has been stalled by debates over criminal code reforms and funding issues related to horse racing. The establishment of the Gambling Regulatory Authority, to be headed by CEO designate Anne Marie Caulfield, remains pending.


The horseracing sector continues to express reservations about the general ban on gambling advertising on radio and television, which restricts ads from airing between 5.30 am and 9 pm. Attempts by horse racing officials to secure an exception for subscription-based horse racing channels have not been successful. As a response, they now propose a compromise: a full 24-hour ban on gambling adverts, but with an exclusion for subscription channels.

This ongoing dialogue illustrates the complexities of regulating gambling while trying to meet the needs of various stakeholders. The final shape of Ireland’s gambling legislation will significantly influence not only the gambling and broadcasting industries but also the wider community relying on fundraising from these activities.

Following the completion of her master's degree in publishing and writing, Amanda embarked on her professional journey as an online editor for a prominent gaming blog. Now, she has smoothly transitioned into the iGaming industry, where she plays a vital role in upholding the highest standards of writing in our news pieces. Working closely with senior management, Amanda ensures that our content meets the utmost quality standards.

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