Connect with us

Latam & Carribean

São Paulo Unveils Superbet as $32 Million Main Sponsor



São Paulo Unveils Superbet as $32 Million Main Sponsor

São Paulo FC makes a groundbreaking $32 million deal with Superbet as their primary sponsor!

A Historic Partnership: São Paulo FC and Superbet’s Multi-Million-Dollar Agreement

“New Beginnings: São Paulo FC’s 2024 Season Kicks Off in Style”

“Superbet’s Thriving Journey: From Romania to Becoming Brazil’s Betting Giant”

Bolded Keywords: São Paulo FC, Superbet sponsorship, Brazilian football, sports betting, New Balance, Campeonato Cearense.

São Paulo FC, one of Brazil’s iconic football clubs, made headlines as it officially revealed Superbet as its primary sponsor for the next three years. The grand unveiling took place during an event on January 18th, solidifying a groundbreaking partnership worth a staggering $32 million.


The anticipation surrounding São Paulo’s collaboration with Superbet had been building for some time. Hints were dropped by the club’s president, Julio Casares, on social media, suggesting a remarkable year ahead for the sports betting platform.

The official announcement caught many by surprise as São Paulo FC signed a lucrative three-year contract, valued at R$ 156 million (approximately US$ 32 million), securing Superbet as its main sponsor. This strategic move saw Superbet stepping into the space previously occupied by

Although the termination of the previous betting platform contract incurred a cost of R$ 24 million (about US$ 5 million), neither the São Paulo board nor Superbet disclosed the party responsible for the penalty.

The unveiling event on January 18th was nothing short of spectacular. A grand parade showcasing the new uniforms, produced by New Balance and adorned with the Superbet logo, marked the kickoff for São Paulo’s 2024 season. Esteemed club athletes proudly sported the fresh jerseys, adding an air of excitement to the evening.


The event was not only about the new sponsor but also about new beginnings for São Paulo FC in 2024. The club introduced its latest signings, including Ferreira, Erick, Luiz Gustavo, and Bobadilla, all set to make an impact in the upcoming season.

Superbet, originating from Romania and active in the online market since 2016, arrived in Brazil last year. Beyond football, this dynamic betting platform covers a wide array of sports, including tennis, volleyball, baseball, and futsal. Their reach extends to various competitions worldwide, offering diverse sports betting opportunities.

Alexandre Fonseca, CEO of Superbet Brasil, emphasized the company’s ambitious goal, stating, “We arrive in Brazil to achieve market leadership as quickly as possible. If it weren’t for that, I wouldn’t have taken on this project.” Superbet’s swift rise in Brazil reflects their commitment to dominating the sports betting landscape in the country.


Following the completion of her master's degree in publishing and writing, Amanda embarked on her professional journey as an online editor for a prominent gaming blog. Now, she has smoothly transitioned into the iGaming industry, where she plays a vital role in upholding the highest standards of writing in our news pieces. Working closely with senior management, Amanda ensures that our content meets the utmost quality standards.

Continue Reading
Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *


Gamingo.News stands as a premier digital destination dedicated to delivering top-tier news and insights in the gaming and gambling industry. This specialized media outlet garners the attention of over 120,000 readers each month, providing them with engaging content, current news, and in-depth analyses.
The platform offers extensive coverage of various facets of the gaming world, including both online and brick-and-mortar gaming, wagering, esports, updates on regulations and compliance, as well as technological innovations. Regular content includes daily news stories, press releases, unique interviews, and comprehensive reports on events.
Moreover, Gamingo.News organizes webinars pertinent to the industry and offers detailed reports, establishing itself as a comprehensive information source for those interested in learning about gaming market operators, suppliers, regulators, and professional services. The portal's main objective is to keep its large audience informed about the latest news, trends, and developments in the gaming and gambling sectors. It focuses particularly on the European igaming market but also covers significant global news, proving to be an invaluable tool for gaming professionals, operators, and enthusiasts.

For inquiries, reach out at:

For editorial or PR submissions, contact:

Copyright © 2024 Gamingo.News.