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Betfred Extends Derby Festival Sponsorship Through 2026



Major UK horseracing event secures extended sponsorship.

Betfred strengthens its partnership with the Epsom Derby Festival, continuing its support until 2026.

Anticipate enhanced racing experience and expanded sponsorship benefits.

Read on for insights into Betfred’s deepened involvement in this prestigious event.

Betfred Strengthens Ties with Epsom Derby

Betfred solidifies its commitment to UK horseracing by extending its title sponsorship of the renowned Epsom Derby Festival.


New Deal Extends to 2026

After a successful debut year in 2023, the bookmaker will continue its Derby Festival sponsorship through to 2026, enriching the event’s legacy.

Enhanced Naming Rights for Betfred

The new agreement grants Betfred expanded naming rights across the two-day festival, amplifying its presence at the event.

Increased Race Support

Betfred will now back a total of six races each year at the festival, a significant increase from the two races covered in the existing deal.

Fred Done Celebrates First Year Success

Betfred boss Fred Done reflects on a memorable first year, expressing excitement for the future partnership with the Derby Festival.


Jockey Club Racecourses Welcomes Extension

Amy Starkey from Jockey Club Racecourses praises Betfred’s long-standing support, anticipating a strengthened partnership at Epsom Downs.

Betfred’s Impact on British Racing

The extended partnership underscores Betfred’s substantial contribution to British racing, with plans to further promote the esteemed flat race.

Recognition for Betfred CEO Joanne Whittaker

The announcement follows Betfred CEO Joanne Whittaker’s recognition by iGB as one of 2023’s Most Influential Women in Gaming.

Whittaker’s Leadership and Company Growth

Under Whittaker’s leadership, Betfred has seen significant growth, with turnover increasing by 37.5% in 2022.


Conclusion: Betfred’s Continued Influence in Racing

Betfred’s extended sponsorship of the Derby Festival signifies its enduring impact on UK horseracing. With a female leader at the helm and a reinforced commitment to the sport, Betfred continues to shape the future of horseracing events. As the 2024 Derby Festival approaches, the horseracing community eagerly anticipates the enhanced experiences and opportunities this partnership will bring.

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