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New Responsible Gambling Affiliate Association Formed by Six US Gambling Affiliates



The landscape of responsible gambling in the United States takes a significant leap forward with the formation of the Responsible Gambling Affiliate Association (RGAA). This pioneering initiative marks a collaborative effort by six major US gambling affiliates, setting a new standard in the industry.

Spearheaded by influential industry players – Better Collective, Catena Media, Group, Oddschecker Global Media, Spotlight Sports Group, and XLMedia – the RGAA is poised to transform how gambling is marketed and experienced in the US. The association’s foundation is built upon five strategic pillars that ensure a balanced, ethical, and consumer-centric approach to gambling.

By focusing on promoting competitive gambling markets, consumer protection and empowerment, and implementing advertising codes of conduct, RGAA aims to create an environment where gambling is both entertaining and responsible. This initiative is not just about compliance; it’s about setting a higher standard for the entire industry and ensuring that consumer interests are always at the forefront.

The RGAA is a call to action for all stakeholders in the American online gambling market. It’s an opportunity to be part of a movement that champions responsible gambling practices while fostering growth and innovation in a regulated environment. Join this collective journey towards a more responsible and sustainable gambling landscape in the US.


Expanding the Initiative:

Bold Leadership and Commitment: Mark Frank Pedersen, CEO of North America at Better Collective, emphasizes the industry’s duty to promote gambling as a form of entertainment, prioritizing consumer welfare and responsible enjoyment. This unified approach aims to put consumer and family interests at the heart of the industry’s practices.

Industry Vitality and Responsibility: Michael Daly, CEO of Catena Media, recognizes the rapid regulation of the US gambling market and the crucial role affiliates play in it. Catena Media’s involvement in RGAA demonstrates a commitment to responsible wagering experiences through legal and regulated operators.

Affiliate Influence and Growth: Charles Gillespie, CEO of Group, highlights the indispensable role of affiliate companies in aiding regulated online gambling operators in reaching their growth objectives, underlining the affiliates’ influence in market dynamics.


Consumer-Centric Approach: Stuart Simms, CEO of Oddschecker Global Media, stresses the importance of consumers in their operations. The founding of RGAA is a proactive step towards fostering a safer gambling environment in the US, reflecting a commitment to fair play and social responsibility.

Setting Industry Benchmarks: Mark Renshaw, CEO of Spotlight Sports Group, speaks to their leading role in the responsible gambling ecosystem, consistently striving to exceed regulatory requirements and setting benchmarks for responsible practices.

Critical Role of Affiliates: David King, CEO of XLMedia plc, emphasizes XLMedia’s pride in being a founding member of RGAA. He points out the crucial role of affiliate marketing in offering consumer choices and aiding regulated online gambling operators in customer outreach and business growth.



The formation of the RGAA represents a watershed moment in the US gambling industry, bringing together leaders and innovators to champion responsible gambling practices. This collaborative effort not only aims to transform the industry’s approach to marketing and consumer protection but also sets a new standard for ethical and sustainable growth. As the US gambling market continues to evolve, the RGAA stands as a beacon of responsibility, integrity, and consumer welfare.

Jerome, a valuable addition to the Gamingo.News team, brings with him extensive journalistic experience in the iGaming sector. His interest in the industry was sparked during his college years when he participated in local poker tournaments, eventually leading to his exposure to the burgeoning world of online poker and casino rooms. Jerome now utilizes his accumulated knowledge to fuel his passion for journalism, providing the team with the latest online scoops.

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