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FairPlay Sports Media Emerges from Oddschecker’s Strategic Rebrand and AI Focus



Innovating the Betting Industry: FairPlay Sports Media’s Advent and AI Ambitions

Oddschecker Global Media (OGM) marks a new era in the betting industry with its transformation into FairPlay Sports Media (FPSM). This rebranding, steered by Group CEO Stuart Simms, signifies a strategic pivot toward leveraging AI and data technologies, aiming to reshape the sports betting landscape.

A New Identity for Expanding Horizons

FPSM’s rebranding reflects a broader vision beyond traditional betting, aligning with the group’s ambition to diversify its portfolio. This strategic shift, underpinned by recent acquisitions such as Italian betting affiliate SuperScommesse, positions FPSM at the forefront of technology-driven betting services.

Embracing Data and AI in Betting

CEO Stuart Simms emphasizes the critical role of data and AI in the group’s future direction. The intersection of these technologies with betting is set to enhance FPSM’s capabilities, driving insights and analytics that cater to both operators and consumers. This approach includes investments in platforms and products that align with this tech-focused vision.

Geographic Expansion and Football Focus

FPSM targets strategic growth in Italy, Spain, and Latin America, with a special emphasis on football-themed products. South America, in particular, emerges as a primary focus, where FPSM has already established a significant presence. This regional strategy complements FPSM’s efforts in North America, where it seeks to integrate its Hispanic perspective on soccer with other US sports products.


Redefining US Sports Betting Approach

In the US market, Simms acknowledges the limitations of odds comparison as a standalone service. FPSM aims to innovate beyond traditional price comparison by integrating its proprietary BetTech platform with data and other products. This comprehensive approach is designed to appeal to a diverse consumer base in the evolving US betting landscape.

Leveraging BetTech for Enhanced Consumer Engagement

The integration of automation and AI, particularly in predictive analysis, is a key focus for FPSM. Simms envisions utilizing the BetTech platform to provide consumers with more sophisticated tools for value discovery in betting. This commitment to technological enhancement positions FPSM as a leader in delivering an educational and engaging betting experience.


FairPlay Sports Media’s emergence from Oddschecker’s rebranding heralds a new chapter in sports betting, driven by AI and data analytics. As the company navigates mergers and acquisitions, its focus on technological innovation and geographic expansion positions it to redefine the betting industry. With a commitment to enhancing consumer experiences and operator insights, FPSM stands poised to lead a transformative wave in the dynamic world of sports betting.


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