Connect with us


Svenska Spel Embraces Change: Rebrands Horse Racing Games and Closes Land-Based Casinos Amid Industry Evolution



Svenska Spel’s Strategic Rebranding Post Legal Ruling

In a pivotal move, Sweden’s Svenska Spel has announced the rebranding of its horse racing games to “Svenska Spel Hästar,” following a legal setback with the horseracing betting operator Aktiebolaget Trav och Galopp (ATG). This decision comes after the Swedish Supreme Court upheld a lower court’s ruling that Svenska Spel’s use of the phrase “Trav och Galopp” in its racing products infringed upon ATG’s company name, a term synonymous with “trot and gallop” in the racing world.

ATG CEO Hans Lord Skarplöth expressed his satisfaction with the Supreme Court’s decision, emphasizing the importance of protecting company names and reputations in the competitive landscape. Conversely, Svenska Spel Sport & Casino CEO Fredrik Wastenson assured customers that, despite the rebranding, their excellent horse racing offerings would remain unchanged, albeit under the new banner of Svenska Spel Hästar.

Adapting to Market Dynamics: Casino Cosmopol’s Closures

Amidst this legal and branding shift, Svenska Spel faces additional challenges in its land-based casino operations. The company has announced the closure of two of its three Casino Cosmopol venues, located in Gothenburg and Malmö, citing declining profitability and the rising dominance of online gaming. This strategic decision leaves only the flagship Casino Cosmopol Stockholm in operation.

The closures of these iconic casinos, which were heavily impacted by the Covid-19 pandemic and the surge in online gaming, will potentially affect around 200 employees. Svenska Spel has committed to engaging in negotiations with unions before finalizing its decision, reflecting the complex interplay between evolving consumer preferences and the need for corporate restructuring in the Swedish gaming industry.



Svenska Spel’s recent announcements underscore the rapidly changing landscape of the gaming industry in Sweden. The rebranding of its horse racing games and the closure of key land-based casinos reflect a strategic pivot in response to legal challenges and shifting market dynamics. These decisions highlight the company’s adaptability and commitment to maintaining its position as a leading player in the Swedish gaming market, even as it navigates through a period of significant transformation.

Jerome, a valuable addition to the Gamingo.News team, brings with him extensive journalistic experience in the iGaming sector. His interest in the industry was sparked during his college years when he participated in local poker tournaments, eventually leading to his exposure to the burgeoning world of online poker and casino rooms. Jerome now utilizes his accumulated knowledge to fuel his passion for journalism, providing the team with the latest online scoops.

Continue Reading
Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *


Gamingo.News stands as a premier digital destination dedicated to delivering top-tier news and insights in the gaming and gambling industry. This specialized media outlet garners the attention of over 120,000 readers each month, providing them with engaging content, current news, and in-depth analyses.
The platform offers extensive coverage of various facets of the gaming world, including both online and brick-and-mortar gaming, wagering, esports, updates on regulations and compliance, as well as technological innovations. Regular content includes daily news stories, press releases, unique interviews, and comprehensive reports on events.
Moreover, Gamingo.News organizes webinars pertinent to the industry and offers detailed reports, establishing itself as a comprehensive information source for those interested in learning about gaming market operators, suppliers, regulators, and professional services. The portal's main objective is to keep its large audience informed about the latest news, trends, and developments in the gaming and gambling sectors. It focuses particularly on the European igaming market but also covers significant global news, proving to be an invaluable tool for gaming professionals, operators, and enthusiasts.

For inquiries, reach out at:

For editorial or PR submissions, contact:

Copyright © 2024 Gamingo.News.