Connect with us

News By Region

Victoria’s Call for Complete Ban on Gambling Ads Grows Louder



In the heart of Australia, a fervent call for change reverberates.

Victoria’s gambling watchdog, the Victorian Gambling and Casino Control Commission (VGCCC), led by CEO Annette Kimmitt AM, is demanding swift action in the battle against gambling ads.

The debate surrounding a complete ban on these ads is reaching a crescendo, fueled by mounting concerns about the impact on vulnerable demographics.

Join us as we navigate the turbulent waters of this contentious issue, examining the arguments, stakeholders, and the prospect of change.

Victoria’s Push for a Complete Ban: A Rising Chorus

In the Land Down Under, the issue of gambling advertising has become a flashpoint of contention. Victoria’s VGCCC, spearheaded by CEO Annette Kimmitt AM, has intensified its call for a complete ban on gambling advertisements. The driving force behind this push lies in concerns raised by parents who have unearthed the disquieting truth—children engaging in clandestine gambling activities.


A Government Under Scrutiny

The Australian government has been under increasing pressure to take decisive action in the face of mounting evidence regarding the harmful impact of gambling ads. An extensive inquiry into online gambling and its repercussions on those susceptible to gambling harm has been underway for six months. Labor MPs, among others, are steadfast in their demand for robust measures to address this pressing issue.

Stakeholders’ Perspectives

The inquiry, thorough in its examination, has solicited input from a diverse array of stakeholders. This eclectic mix encompasses gambling entities, broadcasting networks, sporting bodies, and tech corporations. Now, the ball is firmly in the federal government’s court, as it deliberates the inquiry’s findings and contemplates the recommendations.

Navigating Complex Terrain: Insights from Communications Minister

Amid the fervor surrounding a potential ban, Communications Minister Michelle Rowland weighed in on the complexity of the issue. In November, she underscored that implementing a complete ban on gambling ads would be far from straightforward. Drawing parallels with the ban on tobacco advertisements, Rowland illuminated the intricate web of relationships between the gambling industry and sports.

Changing Dynamics

Rowland acknowledged the transformative shifts in the relationship between the gambling industry and sports over the years. The pervasive influence of gambling ads resonates throughout the community, prompting concerns about their far-reaching impact.


Labor MPs: Advocates for Unwavering Action

While complexities abound, Labor MPs stand resolute in their call for resolute measures. They emphasize the importance of heeding Peta Murphy’s recommendations without dilution, urging the federal government to enact a comprehensive ban.

Advertising Restrictions and Unintended Consequences

Australia’s existing advertising restrictions dictate that gambling ads cannot air within five minutes of the start or conclusion of sporting events, with exceptions for long-form events after 8.30pm. However, the inquiry’s findings highlight unintended consequences. These include a proliferation of advertising outside the restricted timeframe, contributing to the public’s perception of advertising saturation.

As the debate intensifies, the prospect of change looms large. Stay informed as we navigate the evolving landscape of gambling advertising regulations in Australia.


Jerome, a valuable addition to the Gamingo.News team, brings with him extensive journalistic experience in the iGaming sector. His interest in the industry was sparked during his college years when he participated in local poker tournaments, eventually leading to his exposure to the burgeoning world of online poker and casino rooms. Jerome now utilizes his accumulated knowledge to fuel his passion for journalism, providing the team with the latest online scoops.

Continue Reading
Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *


Gamingo.News stands as a premier digital destination dedicated to delivering top-tier news and insights in the gaming and gambling industry. This specialized media outlet garners the attention of over 120,000 readers each month, providing them with engaging content, current news, and in-depth analyses.
The platform offers extensive coverage of various facets of the gaming world, including both online and brick-and-mortar gaming, wagering, esports, updates on regulations and compliance, as well as technological innovations. Regular content includes daily news stories, press releases, unique interviews, and comprehensive reports on events.
Moreover, Gamingo.News organizes webinars pertinent to the industry and offers detailed reports, establishing itself as a comprehensive information source for those interested in learning about gaming market operators, suppliers, regulators, and professional services. The portal's main objective is to keep its large audience informed about the latest news, trends, and developments in the gaming and gambling sectors. It focuses particularly on the European igaming market but also covers significant global news, proving to be an invaluable tool for gaming professionals, operators, and enthusiasts.

For inquiries, reach out at:

For editorial or PR submissions, contact:

Copyright © 2024 Gamingo.News.