Playson Expands European Presence via Hub88 Partnership

Playson, a rapidly growing digital entertainment supplier, has taken a significant step to enhance its European presence through a strategic partnership with platform aggregator Hub88.

This collaboration allows Playson to make its wide-ranging portfolio of games accessible to Hub88’s extensive operator network, marking a pivotal moment in the company’s expansion efforts.

In this article, we explore how this integration strengthens Playson’s position in the European iGaming landscape and contributes to its goal of becoming a leading games provider.

Playson Joins Forces with Hub88

Playson’s decision to integrate its content with Hub88 demonstrates its commitment to expanding its footprint in Europe. By joining forces with Hub88, a prominent platform aggregator, Playson gains access to a vast network of operators. This partnership extends Playson’s reach, making its games library, including the latest releases such as Crystal Land 2, Jelly Valley, and Sherwood Coins: Hold and Win, available to a broader audience.

Founded in 2020, Hub88 has rapidly established itself as a leading platform provider in the iGaming industry. With over 8,000 titles from more than 120 suppliers, Hub88 offers a powerful back office and a flexible solution that connects operators with studios worldwide. This collaboration empowers Playson to showcase its games to an even wider demographic of players across well-established iGaming markets.

Strengthening Playson’s European Presence

The integration with Hub88 is part of Playson’s ongoing strategy to fortify its position in the European iGaming landscape. This move follows the recent announcement that Playson has obtained a Gibraltar license, further solidifying its commitment to European markets.

Blanka Homor, Sales Director for Playson, highlighted the significance of this integration, stating, “This integration with Hub88 will ensure Playson’s games get further recognition across some of the most established iGaming markets in the world.” Playson’s portfolio continues to expand, positioning the company as a prominent games provider in the industry.

Ollie Castleman, Head of Hub88, also expressed enthusiasm for this collaboration, emphasizing Playson’s outstanding performance in 2023 and the appeal of its engaging titles to a broad player demographic. “At Hub88, we are focused on providing a wide range of content from the world’s most sought-after studios, so we are excited to now host Playson’s titles on our platform,” Castleman added.

This partnership between Playson and Hub88 represents a significant milestone for both companies, as it opens up new opportunities for growth and establishes Playson as a key player in the European iGaming market. As Playson’s games become more accessible to a global audience through Hub88’s platform, the company continues its journey towards becoming a leading and influential games provider in the industry.