Betr’s Expansion: Launching iGaming Product in Pennsylvania and More

In a significant move, Betr, a US sports betting operator, has announced plans to expand its presence by launching its iGaming product in Pennsylvania, alongside securing market access deals in Colorado and Kentucky.

This expansion signifies Betr’s commitment to catering to a growing audience of sports and iGaming enthusiasts.

In this article, we delve into the details of Betr’s strategic expansion, market access agreements, and the anticipated rollout of their upgraded sportsbook product.

Expanding Market Access and Launching in Pennsylvania

Betr’s recent developments indicate its ambitions to capture a broader market. The sports betting operator has secured market access agreements in three states: Colorado, Kentucky, and Pennsylvania. While Colorado and Kentucky are set to witness the launch of Betr’s online sportsbook, Pennsylvania stands out as the first state where Betr can go live with both its sportsbook and online casino.

The launches in these new states are expected to occur ahead of the 2024 NFL season, scheduled to begin in September. These expansions represent Betr’s strategic efforts to tap into the burgeoning US sports betting and iGaming market.

Current and Future Market Presence

As of now, Betr’s sportsbook beta product is operational in Ohio, Virginia, and Massachusetts. Additionally, the company has secured market access in Indiana and has applied for a sports wagering license in Maryland. Betr’s real-money fantasy product, Betr Picks, is available in over 20 states, underscoring its widespread presence.

Pennsylvania iGaming Launch

One of the most notable aspects of Betr’s expansion is its entry into the Pennsylvania iGaming market. The operator has secured a market access agreement in Pennsylvania through Cordish Gaming Group, a land-based casino operator. However, the launch is subject to regulatory approval.

Rob Norton, the President of Cordish Gaming Group, expressed excitement about the partnership, highlighting the positive impact Betr Casino would have on Pennsylvania’s gaming offerings. The introduction of Betr Casino is expected to enhance the gaming options available to players in the state.

Sports Betting Agreements

Betr’s expansion includes securing sports betting market access agreements in Colorado and Kentucky. In Colorado, the company has entered into an agreement with Boulter Developments, pending approval from the Colorado Division of Gaming. This partnership also involves Betr becoming an equity partner.

Steve Boulter of Boulter Developments praised Betr’s innovative approach to the gaming space and expressed confidence in the partnership. The collaboration aligns with Betr’s goal to shape the future of sports gaming in the United States.

In Kentucky, Betr has secured sportsbook market access through the Eastern Band of Cherokee Indians. This arrangement has resulted in an increased equity stake in Betr for the Eastern Band of Cherokee Indians, building upon their existing market-access agreement in Indiana.

The Upcoming V1 Sportsbook Launch

Betr is gearing up for the rollout of its advanced ‘V1’ sportsbook product, following the initial release of ‘V0’ as a beta product to build its user base and gather feedback. The company’s improved V1 sportsbook has been under development since Betr acquired the source code of the Chameleon online gambling platform from FansUnite.

The V1 sportsbook is set to undergo a series of phased launches across jurisdictions where Betr holds market access throughout 2024. By year-end, Betr aims to offer its V1 sportsbook in Pennsylvania, Ohio, Virginia, Indiana, Maryland, Colorado, and Kentucky.

Adjustments in Massachusetts

In an interesting strategic move, Betr has decided not to renew its existing temporary sportsbook license in Massachusetts. This decision was influenced by the economics of the market, with Betr opting to prioritize other states. The company cited that it would trade a 7 million population state for over 23 million in net new states for collectively less cost than renewing in Massachusetts alone.

A Vision for the Future

Betr’s CEO, Joey Levy, emphasized the success of Betr Picks, highlighting their strategies for scaling a real-money gaming business effectively in the US. The company aims to replicate this model through Betr Sportsbook and Betr Casino offerings, anticipating significant growth by the end of 2024.

With its expansion plans, Betr is poised to play a substantial role in the evolving landscape of US sports betting and iGaming, offering an exciting and user-friendly gaming experience to an expanding audience of enthusiasts.