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Soft2Bet’s Betinia Shines in Nordic Markets with Award-Winning Performance



Soft2Bet’s Betinia: A Rising Star in the Nordic iGaming Arena

Strategic Growth Through Gamification

Betinia, a flagship B2C site operated by Soft2Bet, is making waves in the iGaming markets of Sweden and Denmark, showcasing its potent blend of innovative gaming and strategic market penetration. This success story is not only about capturing market share but also about revolutionizing the user experience through gamification. Soft2Bet’s Motivational Engineering Gaming Application (MEGA) has been a game-changer, contributing to impressive growth metrics and solidifying Betinia’s position in these competitive markets.

The numbers speak volumes: a 65% spike in average Gross Gaming Revenue (GGR), with 60% of players actively engaging in gamified features; over 50% of Betinia’s user base interacting with gamification elements, resulting in 30% more frequent and larger deposits; and a staggering 70% increase in average revenue per user (ARPU). These figures are a testament to Soft2Bet’s ability to not only understand but also dynamically respond to player needs and preferences.

Industry Accolades Reflecting Excellence

Soft2Bet’s journey is marked by significant industry recognition. The company’s innovative approach and robust performance have earned it prestigious awards, including “Company of the Year” and “Turnkey Provider of the Year” at the iGaming Sword Awards. Yoel Zuckerberg, Chief Product Officer, expressed pride in these honors, noting they reflect the quality and reliability of Soft2Bet’s offerings.

The company’s commitment to regulatory compliance and market adaptability has also been recognized. Elisabeth Isaksson, Head of Compliance, highlighted the importance of these recognitions in highly regulated markets like Sweden and Denmark. Soft2Bet’s focus on sustainability and compliance are key drivers of its continued success.


Looking Ahead: Anticipating Future Successes

As Soft2Bet sets its sights on 2024, the anticipation for further success builds. Oksana Tyshankova, Chief Marketing Officer, reflects on the balance between commercial growth, team development, and market launches, emphasizing the significance of these achievements in the industry. The numerous awards and nominations stand as a testament to the exceptional work of the Soft2Bet team.

The company’s participation in ICE London 2024 is eagerly awaited, where it will unveil its Motivational Engineering Gaming Application (MEGA) – a technology touted as a game-changer in gamification. Attendees can visit Soft2Bet at stand S6-210 from February 6th to 8th, at Excel London, to experience firsthand the innovative technology and products that are shaping the future of iGaming.

Building on a Legacy of Innovation and Excellence

Soft2Bet’s journey is not just about expanding its footprint in the Nordic markets but also about setting new benchmarks in the iGaming industry. The company’s focus on creating engaging, player-centric experiences through advanced gamification techniques is reshaping how users interact with online gaming platforms.

As the company prepares to showcase its advancements at ICE London 2024, the industry eagerly awaits what Soft2Bet will bring next. With its commitment to innovation, sustainability, and compliance, Soft2Bet is poised to continue its trajectory of growth and recognition in the iGaming world.


In conclusion, Soft2Bet’s achievements and awards are more than just accolades; they are a reflection of a forward-thinking company that is constantly evolving to meet the demands of a dynamic industry. With Betinia leading the charge in the Nordic markets, Soft2Bet is set to make a significant impact on the global iGaming stage in 2024 and beyond.

Jerome, a valuable addition to the Gamingo.News team, brings with him extensive journalistic experience in the iGaming sector. His interest in the industry was sparked during his college years when he participated in local poker tournaments, eventually leading to his exposure to the burgeoning world of online poker and casino rooms. Jerome now utilizes his accumulated knowledge to fuel his passion for journalism, providing the team with the latest online scoops.

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