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AdInMo Partners with Kwalee for Revolutionary In-Game Advertising Experience



Imagine a world where in-game ads enhance your gaming experience.

AdInMo and Kwalee are turning this vision into reality with their groundbreaking adtech partnership.

With over 1 billion downloads, Kwalee’s games are the perfect stage for AdInMo’s seamless in-game ads that promise to keep players engaged and entertained.

Get ready to experience the synergy of innovation and fun in Tow N Go, available on the App Store and Google Play!


In a world where mobile gaming and advertising collide, AdInMo stands out with its revolutionary in-game advertising platform that wins the hearts of players. Today, they announce a strategic integration with Kwalee, a titan in global mobile game publishing, to elevate their reach beyond the impressive milestone of 1 billion game downloads.

AdInMo has crafted an adtech solution that transcends traditional monetization strategies. This collaboration with Kwalee not only boosts incremental revenue for Tow N Go through immersive in-game ads but also cleverly utilizes AdInMo’s SDK for in-game cross-promotion. The ingenious CrossPromo feature invites players of Tow N Go to explore the rich array of Kwalee’s gaming portfolio, ensuring sustained engagement within Kwalee’s expansive ecosystem.

The InGamePlay ads morph into the virtual landscape as dynamic roadside billboards and urban posters, enriching the Tow N Go universe without disrupting the gaming experience. AdInMo’s state-of-the-art technology ensures these ads are an organic element of the game’s world, enriching the environment while promoting engagement and retention.

For Kwalee, a company that boasts 30 million active monthly players globally, the partnership with AdInMo represents a strategic move to unlock new revenue streams within their high-caliber game collection.


Lewis Horgan, AdInMo’s Head of Supply, elaborates on their mission: “Our focus is on elevating monetization, retention, and acquisition for publishers while maintaining a seamless gameplay experience. Tow N Go’s lifelike environment is the ideal canvas for our immersive in-game ads. With our SDK’s CrossPromo capability, Kwalee can innovatively spotlight their diverse game offerings.”

On Kwalee’s end, William Cox, the Head of Publishing, celebrates the union, “Working with AdInMo has redefined in-game advertising for us. This integration isn’t just about boosting monetization—it’s about upgrading the gaming journey. The natural integration of InGamePlay ads in Tow N Go is exemplary of how mobile gaming advertising should progress. It’s a harmonious blend of artistry and tech that not only captivates our players but also supports our vision of captivating every mobile gamer around the globe.”

Tow N Go, a testament to this pioneering alliance, is now available for gaming aficionados on the Apple App Store and Google Play store.


Jerome, a valuable addition to the Gamingo.News team, brings with him extensive journalistic experience in the iGaming sector. His interest in the industry was sparked during his college years when he participated in local poker tournaments, eventually leading to his exposure to the burgeoning world of online poker and casino rooms. Jerome now utilizes his accumulated knowledge to fuel his passion for journalism, providing the team with the latest online scoops.

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