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ProgressPlay Showcases AI and Custom Software Innovations at SiGMA Europe



In a bold move to bolster its global outreach, ProgressPlay will be presenting its cutting-edge artificial intelligence (AI) and custom software solutions at SiGMA Europe this November. Tapping into its robust internal expertise, the company has crafted these innovative solutions as part of its international marketing endeavors.

Earlier in the year, ProgressPlay’s groundbreaking products captured attention, earning a shortlisting at the esteemed EGR B2B Awards. This acknowledgment underscores the company’s commitment to developing top-tier technology.

Among the unveiled technologies, a standout is the novel approach to responsible gambling automation. This AI-driven system offers a tailored interaction mechanism with players, identifying them in real-time and benchmarking against several criteria. The state-of-the-art software encapsulates areas like Know Your Customer (KYC), player behaviors, affordability assessments, and offers a crystal-clear audit trail. This interactive flow is comprehensive, encapsulating necessary documentation, response to recent UKGC guidelines, and carefully crafted customer journeys.

Marina Nahhas, Sales Manager for ProgressPlay, remarked, “We’re thrilled to introduce our unique responsible gambling software in the iGaming sector. Our presence at SiGMA Europe will undoubtedly amplify the visibility of our avant-garde tools and technologies.”


Over the past ten years, ProgressPlay has sculpted a formidable reputation as a leading hub for casino content. The company’s dynamic team is relentless in delivering fresh content to operators, leveraging their all-inclusive service format, amalgamated with top-tier technology.

Their EGR-acknowledged responsible gambling tool is transformative. It gathers comprehensive data during initial customer interactions, facilitating real-time risk assessment based on player activities.

Itai Loewenstein, CEO of ProgressPlay, added, “Our goal is to transcend industry norms by spotlighting our talented team’s innovations. Ensuring a safe gambling environment through real-time player assessments is paramount, and we’re driven to manifest this vision globally, showcasing its efficacy.”

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Jerome, a valuable addition to the Gamingo.News team, brings with him extensive journalistic experience in the iGaming sector. His interest in the industry was sparked during his college years when he participated in local poker tournaments, eventually leading to his exposure to the burgeoning world of online poker and casino rooms. Jerome now utilizes his accumulated knowledge to fuel his passion for journalism, providing the team with the latest online scoops.

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