Natasha Questel Joins BCLC as Chief Social Purpose Officer & VP of Marketing

Elevating Social Impact in Gaming: Natasha Questel’s Visionary Role at BCLC

A New Era of Purpose-Driven Leadership

The British Columbia Lottery Corporation (BCLC) takes a significant leap forward in its commitment to social purpose and marketing with the appointment of Natasha Questel as Chief Social Purpose Officer and Vice President of Marketing. Beginning her role on January 22, Questel’s diverse background in the non-profit and consumer-packaged goods sectors positions her as a perfect fit for BCLC‘s vision. Her experience ranges from leading One Girl Can, an organization focused on gender equality and poverty alleviation, to being the president of the eco-conscious Happy Planet Foods.

Questel’s involvement in community initiatives, such as her role with Basket Brigade Canada and Aisle, showcases her dedication to sustainable and inclusive practices. This blend of social consciousness and business acumen aligns seamlessly with BCLC’s ongoing initiatives, particularly in responsible gaming and community engagement.

Strategic Moves for a Sustainable Future

BCLC’s CEO, Pat Davis, emphasizes the strategic importance of Questel’s appointment, noting her ability to integrate social purpose into all aspects of BCLC’s operations. This move comes as part of BCLC’s evolution into a more socially responsible entity, focusing on generating positive outcomes for society at large.

Under Questel’s leadership, BCLC aims to innovate and influence the gaming industry towards a more ethical and community-centric approach. This aligns with BCLC’s recent endeavors, such as the collaboration with Instant Win Gaming (IWG) to launch ‘Set for Life,’ a game available both online and in retail, reflecting the corporation’s adaptability and user-centric focus.

Impactful Gaming with a Social Conscience

Questel’s role is pivotal in steering BCLC towards a future where gaming and social responsibility coexist harmoniously. Her expertise in driving social change will be instrumental in enhancing BCLC’s marketing strategies, ensuring they resonate with the corporation’s ethical and social objectives.

The introduction of the Chief Social Purpose Officer position at BCLC is a testament to the evolving landscape of the gaming industry. It reflects a growing commitment to not only provide entertainment but also contribute positively to societal well-being. Questel’s leadership is set to be a cornerstone in this journey, as BCLC strives to set new standards in responsible gaming and corporate citizenship.

In conclusion, Natasha Questel’s appointment as BCLC’s Chief Social Purpose Officer and VP of Marketing marks a new chapter for the corporation. It signifies a stronger focus on integrating social values into business strategies, fostering a more ethical and responsible gaming industry in Canada and beyond.