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BetMakers Partners with PMU to Bring French Horse Racing to Australia



BetMakers Technology Group has unveiled a groundbreaking partnership with Pari Mutuel Urbain (PMU), a global leader in horse racing wagering.

This agreement aims to distribute premium French horse racing content in Australia, adding a new dimension to the Australian fixed odds wagering landscape.

PMU: A Global Pari-Mutuel Wagering Giant

PMU stands as the third-largest pari-mutuel wagering company worldwide, renowned for its role in expanding international horse racing wagering. With a presence in 51 countries and over 100 international partners, PMU brings a wealth of racing expertise to this collaboration.

A Powerful Racing and Betting Alliance

This collaboration unites two formidable forces in the racing and betting realm. PMU’s esteemed horse racing content, featuring iconic events like the Prix de l’Arc de Triomphe, will now be accessible to Australian racing and betting enthusiasts. BetMakers, with its extensive network of fixed odds wagering platforms, embedded solutions, and CoreAPI bookmaker clients, is uniquely positioned to facilitate this expansion.

Bruno Gay, Vice President Sales and Business Development EMEA for BetMakers and Global Tote, expressed his enthusiasm for this partnership. BetMakers is eager to enhance PMU’s presence in Australia’s fixed odds wagering market. Additionally, BetMakers is thrilled to introduce France Galop flat and jump racing, along with Societe du Trotteur Français trotting races, to its network of bookmaker clients, enriching their race wagering options.


Coming Soon to Australia

Racing enthusiasts in Australia can anticipate the official launch of French horse racing content in their market in the upcoming weeks. This exciting collaboration promises to elevate the Australian wagering experience, offering a taste of world-class horse racing from France. Stay tuned for the thrilling races and wagering opportunities that await Down Under!

Following the completion of her master's degree in publishing and writing, Amanda embarked on her professional journey as an online editor for a prominent gaming blog. Now, she has smoothly transitioned into the iGaming industry, where she plays a vital role in upholding the highest standards of writing in our news pieces. Working closely with senior management, Amanda ensures that our content meets the utmost quality standards.

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