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Sweden’s Strengthened Gambling Act 2024: Consumer Protections and AML Fines



Sweden’s Enhanced Gambling Act 2024: Safeguarding Consumers and AML Penalties

In a move aimed at reinforcing consumer protections and curbing money laundering in the online gambling industry, Sweden is set to roll out significant amendments to its Gambling Act on April 1, 2024. These measures mark a crucial step in creating a safer and more responsible gambling environment.

Strengthening Consumer Protections

During year-end deliberations, the Swedish government consolidated various gambling amendments into a comprehensive bill, which has now been submitted to the Riksdag (Parliament) for legislative approval. This unified approach aims to enhance consumer safeguards, ensuring that online gambling remains a secure and enjoyable activity for all players.

Imposing Stringent Written Requirements

One key aspect of the bill is the introduction of stringent written requirements for telephone sales related to gambling services. Starting from April 1, 2024, all gambling-related telephone sales must be documented in writing to be considered valid. This measure ensures transparency and accountability in customer interactions, reducing the risk of misunderstandings or disputes.

Penalty Enhancements for AML Violations

The amended Gambling Act also includes provisions to address money laundering violations more effectively. Currently, penalties for breaching the Money Laundering Act are less severe than those for violating the Gambling Act. This incongruity has led to disputes over the valuation and imposition of Anti-Money Laundering (AML) penalties by the gambling inspectorate, Spelinspektionen.


To rectify this, the bill proposes an increase in penalty fees for gambling companies found guilty of AML infringements. This adjustment aims to bring greater consistency and fairness to the penalty system, ensuring that operators are held accountable for maintaining stringent AML practices.

Assessing Player Health and Finances

One of the most significant changes introduced by the amendments is the requirement for online gambling licensees to assess and analyze data regarding a player’s health and financial status. This assessment is deemed essential to “protect consumers from excessive gambling.” By monitoring and addressing potential issues, operators can play a proactive role in promoting responsible gambling behavior.

Future Revisions and Taxation Considerations

As Sweden continues its commitment to enhancing market protections under the Gambling Act of 2018, the industry can expect ongoing revisions. Additionally, the Swedish Parliament will debate increasing gambling income taxes from 18% to 22% in 2024, reflecting the government’s dedication to maintaining a robust and well-regulated gambling environment.

In conclusion, Sweden’s comprehensive amendments to its Gambling Act in 2024 signify a significant step forward in prioritizing consumer safety and combatting money laundering in the online gambling sector. These measures underscore the country’s commitment to fostering responsible gambling practices and ensuring the industry’s long-term sustainability.


Jerome, a valuable addition to the Gamingo.News team, brings with him extensive journalistic experience in the iGaming sector. His interest in the industry was sparked during his college years when he participated in local poker tournaments, eventually leading to his exposure to the burgeoning world of online poker and casino rooms. Jerome now utilizes his accumulated knowledge to fuel his passion for journalism, providing the team with the latest online scoops.

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