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Brazil’s Online Betting Sector Surges with 95% Traffic Increase in 2023



Brazil’s Online Betting Scene Explodes with a 95% Increase in Traffic

Brazil’s online betting landscape has witnessed an unprecedented surge in activity, with a stunning 95% increase in traffic to betting sites between September and November 2023. This significant uptick has been captured in a comprehensive study by Similarweb, a leader in Digital Marketing Intelligence.

Dominant Players in a Booming Market

The study revealed that just 1% of the online betting sites accounted for a whopping 66% of the total visits, highlighting the dominance of a few key players in this rapidly expanding market. The standout platforms leading the charge are bet365, Betnacional, Betano, Pixbet, Sportingbet, and KTO, each capturing a significant share of the traffic.

Major Events Fueling the Betting Fever

Major sporting events have played a pivotal role in this growth, with events like the Pan American Games in Santiago and the Copa Libertadores semifinals and finals acting as major catalysts. The thrill of these competitions has drawn a vast number of bettors to online platforms, eager to engage in the excitement.

A Comprehensive Look at the Betting Industry

From September to November 2023, online betting sites accumulated a staggering 2.1 billion visits, with an average duration of 6 minutes per visit. In November alone, these sites saw 61.4 million unique visitors, indicating that nearly 41% of Brazil’s adult population engaged in online betting during this period.


Diversified Growth across Betting Segments

While sports betting sites enjoyed an 80.6% increase in visits, other betting segments also saw substantial growth. Casino sites’ visits rose by 118.35%, lottery sites by 55.2%, poker by 27.5%, and bingo by 55.8%. This diversified growth underscores the expanding appeal of various online betting forms among Brazilian audiences.

Expectations for Year-End Trends

As 2023 draws to a close, Similarweb anticipates a shift in focus within the betting industry. With the decline in sports competitions, other betting segments like casino, lottery, poker, and bingo are expected to gain prominence, replicating a trend observed in 2022. The festive season, particularly around the end-of-year holidays, is likely to see a spike in lottery betting as Brazilians place their bets on various draws.

In summary, Brazil’s online betting scene is not just thriving; it’s booming. The market’s staggering growth, driven by major sporting events and a diverse array of betting options, paints a picture of an industry on the rise, with immense potential for further expansion in the years to come.


Jerome, a valuable addition to the Gamingo.News team, brings with him extensive journalistic experience in the iGaming sector. His interest in the industry was sparked during his college years when he participated in local poker tournaments, eventually leading to his exposure to the burgeoning world of online poker and casino rooms. Jerome now utilizes his accumulated knowledge to fuel his passion for journalism, providing the team with the latest online scoops.

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