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Wheelz Extends Contract with World-Renowned Celebrity “Hofftastic”



Renowned entertainer David Hasselhoff, affectionately known as “The Hoff” worldwide, has extended his collaboration with, a Malta-based online casino.

The Hoff will continue to bring his unique brand of fun to the platform, sharing his upbeat attitude towards life, entertainment, and all things Hofftastic with users.

David Hasselhoff has been a household name since the 1980s, earning fame as an actor, singer, and TV personality. He holds the official Guinness World Record for being the most-watched man on TV. Hasselhoff’s television repertoire includes iconic shows such as Knight Rider and Baywatch, as well as notable roles as a judge on Britain’s Got Talent and America’s Got Talent, among numerous other appearances on the small screen. As a performing artist, Hasselhoff’s album “Searching for Freedom” achieved triple platinum status in Europe, and he has continued his successful musical recording and performing career over several decades.

Mikko Halmela, Co-Founder of Rootz, the parent platform to Wheelz and other renowned brands, expressed his enthusiasm about the latest deal with David Hasselhoff, stating: “David is a fantastic embodiment of our brand, with his unwavering passion for captivating global audiences. The Hoff has been an integral part of Wheelz since its inception over three years ago, bringing his unique and lively approach to leisure that perfectly aligns with our marketing objectives. We are thrilled to announce that our association with David Hasselhoff will continue.”


David Hasselhoff’s enduring success can be attributed to his ability to stay relevant and “cool” over the years. As he eloquently put it to Wheelz recently, “That word ‘cool’ is a big word to me… and when I get the word ‘cool,’ I really feel like I’ve achieved success.” This showcases his laid-back and easy-going approach to being an entertainment superstar, which has contributed to his ongoing popularity and star power.

Jerome, a valuable addition to the Gamingo.News team, brings with him extensive journalistic experience in the iGaming sector. His interest in the industry was sparked during his college years when he participated in local poker tournaments, eventually leading to his exposure to the burgeoning world of online poker and casino rooms. Jerome now utilizes his accumulated knowledge to fuel his passion for journalism, providing the team with the latest online scoops.

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