Soft2Bet Appoints Industry Veteran Nicolás Campano to Lead Sales in Booming Latin American Market

Soft2Bet’s Strategic Move: Nicolás Campano to Spearhead Latam Expansion

Soft2Bet, a prominent player in the iGaming industry, has made a significant stride in reinforcing its Latin American (Latam) operations by appointing Nicolás Campano as the new Sales Director for the region. This appointment underscores Soft2Bet’s commitment to the burgeoning Latam market, which is rapidly emerging as a pivotal region for iGaming growth worldwide.

Campano’s Expertise: A Catalyst for Regional Growth

Nicolás Campano, a seasoned professional with extensive experience in the gaming industry, brings a wealth of knowledge and strategic insights to Soft2Bet. His previous senior roles at industry giants like Play’n Go and Yggdrasil Gaming have equipped him with the expertise necessary to cultivate Soft2Bet’s South American client base. Campano’s focus will be on promoting Soft2Bet’s innovative offerings, including the Motivational Engineering Gaming Application (MEGA), turnkey platform solutions, white label services, and the slots studio ELA Games.

Expanding Soft2Bet’s Footprint: Events and Market Penetration

In its pursuit of expanding its B2B reach and market share in Latin America, Soft2Bet is participating in major industry events, including the EGR Power Latam in Buenos Aires, the SBC Summit Rio in Brazil, and SiGMA Americas 2024 in São Paulo. Furthermore, the company is actively working to enter the Mexican market and broaden its regulatory presence across the region.

Driving Innovation and Engagement in the Latin American Market

Soft2Bet’s expansion into Latin America is timely, given the impending regulation of online gaming in Brazil and Peru and the already active markets in Mexico, Argentina, and Colombia. The region’s dynamic nature and the importance of localization and personalization in player attraction and retention make Soft2Bet’s gamification features particularly appealing to operators aiming to enhance their activities in South America.

London Awaits: Nicolás Campano at ICE London

As part of his new role, Nicolás Campano will represent Soft2Bet at ICE London, showcasing the company’s capabilities and discussing potential collaborations to foster business growth in the Latin American market. Interested parties are encouraged to connect with Soft2Bet at Stand S6-210 at ICE London to explore opportunities for expansion and partnership in this vibrant and fast-evolving market.