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Playtech and Evolution Enhance Danish Gaming Landscape by Joining Spillebranchen



Playtech and Evolution, two titans of the gaming industry, have recently joined forces with Spillebranchen, Denmark’s leading industry organization for gambling providers. This strategic move not only diversifies Spillebranchen’s membership but also significantly strengthens its influence in shaping a fair, transparent, and responsible gaming environment in Denmark.

Big news in the Danish gaming industry! Powerhouses Playtech and Evolution join Spillebranchen, signifying a major leap forward in fostering a more responsible and sustainable gaming market.

Spillebranchen, known for promoting cooperation between businesses and regulatory authorities, welcomes these two new members to its already impressive roster, including industry leaders like bet365, Betsson, Betfair, Danske Licens Spil, Entain, Kindred Group, LeoVegas, and Mr Green. This expansion represents a significant step towards shared best practices and innovative collaboration in the industry.

Envision a gaming industry where leading companies work hand in hand with regulators to create a safe, transparent, and enjoyable gaming experience for all. With the inclusion of Playtech and Evolution, Spillebranchen is moving closer to this ideal, leveraging the expertise and insights of these global giants to shape the future of online gambling in Denmark and beyond.


Keep an eye on the evolving landscape of the Danish gaming industry. The partnership between Spillebranchen, Playtech, and Evolution promises to bring forth new opportunities and advancements, benefiting not only the industry players but also the vast community of responsible gaming enthusiasts.

Spillebranchen’s statement underscores the significance of this development: “The inclusion of gaming providers such as Playtech and Evolution not only diversifies our membership but also strengthens our voice in efforts to promote a fair, transparent and responsible gaming environment.”

In parallel, Denmark’s commitment to responsible gaming is further reinforced by the launch of StyrPå, a new public information portal by the Danish gambling regulator Spillemyndigheden. This website serves as a comprehensive resource on issues around gambling, including compulsive gaming, and provides specialized content for parents and teachers to educate young people about safer gambling practices. The site also offers teaching materials for primary and lower secondary school educators, tailored for students aged 13-15, emphasizing Denmark’s holistic approach to fostering a responsible gaming culture.


Jerome, a valuable addition to the Gamingo.News team, brings with him extensive journalistic experience in the iGaming sector. His interest in the industry was sparked during his college years when he participated in local poker tournaments, eventually leading to his exposure to the burgeoning world of online poker and casino rooms. Jerome now utilizes his accumulated knowledge to fuel his passion for journalism, providing the team with the latest online scoops.

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FDJ’s Acquisition of Kindred Group Shaping the Future of Global Gaming



FDJ’s acquisition of Kindred Group, facilitated by regulatory approval and strategic shareholder engagement, signifies a transformative moment in the gaming industry. This deal exemplifies the intricate balance between regulatory compliance, shareholder value, and strategic growth ambitions. As the industry stands at the cusp of further consolidation and innovation, the FDJ-Kindred transaction heralds a new era of strategic realignment and competitive positioning in the global gaming landscape.

A Monumental Shift in Gaming Dynamics

The Swedish Financial Market Supervisory Authority (SFSA)‘s approval of Française des Jeux’s (FDJ) offer to acquire Kindred Group marks a pivotal moment in the global gaming and betting sector. This green light not only accelerates FDJ’s strategic expansion but also underscores the evolving landscape of international gaming regulations and corporate alignments.

Navigating Regulatory Waters

The SFSA’s endorsement is a crucial step in FDJ’s ambitious acquisition plan, setting the stage for a public offer slated to commence imminently. This regulatory approval highlights the meticulous scrutiny and compliance standards governing mergers and acquisitions within the sector, ensuring that such transactions align with market stability and shareholder interests.

A Call to Action for Kindred Shareholders

The forthcoming Extraordinary General Meeting (EGM) represents a critical juncture for Kindred Group, with proposed statutory amendments necessary for facilitating the acquisition. This meeting, aimed at achieving the requisite shareholder consensus, signals the importance of shareholder engagement in steering corporate direction and strategy.


The Path to Acquisition: Shareholder Conviction and Strategic Vision

FDJ’s pursuit of Kindred Group, contingent upon securing 90% of total capital, reflects a strategic maneuver to consolidate its position in the global gaming market. The offer per share, valuing Kindred at approximately €2.6 billion, has garnered unanimous board endorsement and significant shareholder backing, illustrating the alignment of strategic interests and the perceived value of this consolidation.

Activist Influence and Strategic Realignment

The role of activist shareholders, notably Corvex Management, in advocating for Kindred’s sale underscores the dynamic interplay between corporate governance and shareholder activism. Their successful campaign for board representation and strategic evaluation reflects a broader trend of active investor engagement in shaping corporate trajectories.

Implications for the Global Gaming Industry

This acquisition not only exemplifies the financial and strategic considerations underpinning such deals but also highlights the regulatory complexities and shareholder dynamics involved. As the gaming industry continues to evolve, driven by technological advancements and regulatory changes, the FDJ-Kindred merger serves as a case study in strategic growth, market consolidation, and the pursuit of competitive advantage.


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