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Danish Gambling Authority Cracks Down on Illegal Gambling Ads: Major Fines Imposed

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Are you aware of the latest stringent actions taken by Denmark’s gambling regulator against illegal online gambling advertisements?

In a bold move showcasing its commitment to responsible gambling, Spillemyndigheden, the Danish gambling authority, has imposed hefty fines on an individual for promoting unlicensed gambling websites. This crackdown marks a significant step in Denmark’s ongoing battle against illegal online gambling.

Imagine a gambling industry where fairness and integrity are paramount, and where players are protected from the dangers of unlicensed gambling. That’s the vision that Spillemyndigheden aims to achieve with these new measures.

Keep reading to understand the full impact of these fines and the broader implications for Denmark’s gambling landscape, including proposed legislative changes that could redefine the future of gambling in the country.

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Denmark Takes Firm Action Against Illegal Gambling Promotions

The Danish gambling regulator, Spillemyndigheden, has sent a strong message to the gambling community by issuing fines totaling DKK100,000 (approximately €13,400) against an individual found guilty of advertising illegal gambling. These advertisements, which promoted unlicensed offerings on two websites, violate Denmark’s stringent gambling laws.

While the identities of the person and the involved websites remain confidential, Spillemyndigheden has escalated the matter to the police, underlining the seriousness of this violation. These websites reportedly linked to operators lacking a Danish license and even allowed customers registered with Denmark’s self-exclusion program, ROFUS, to gamble – a clear breach of regulatory standards.

Each website involved led to a fine of DKK50,000, reflecting the regulator’s zero-tolerance policy towards illegal gambling promotion.

Broader Regulatory Changes and Increased Powers for Spillemyndigheden

In a related development, the Danish Ministry of Taxation proposed significant amendments to the Gambling Act earlier this month. These changes aim to empower Spillemyndigheden with enhanced capabilities to obtain “necessary information” and to “confidentially exchange information” for combating match-fixing.

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The proposed amendments would also grant the regulator increased authority to impose sanctions, including injunctions, and revoke licenses of operators breaching sports integrity rules. Moreover, these changes envision a sophisticated approach to analyzing gambling data, involving a unique player ID system to monitor match-fixing and money laundering activities.

If ratified, these new powers are expected to come into effect on July 1, 2024.

Funding the New Regulatory Measures

The Ministry of Taxation has outlined a financial strategy to support these regulatory enhancements. It includes revising the fee structure for slot machines, where licensees would be charged based on taxable gambling income instead of per machine. Additionally, the introduction of a new license for B2B suppliers is suggested.

Projected to commence from January 1, 2025, the revised slot machine fees are expected to generate an additional DKK 1.3 million in 2024 and DKK 3.5 million in 2025. Concurrently, the new B2B licensing regime is anticipated to contribute DKK 1.3 million in 2024, increasing annually until 2031, and then stabilizing at DKK 2.4 million from 2032 onwards.

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These proactive measures by Denmark’s gambling authority and the Ministry of Taxation signify a robust approach towards ensuring a safe, fair, and regulated gambling environment, safeguarding the interests of both players and operators.


Jerome, a valuable addition to the Gamingo.News team, brings with him extensive journalistic experience in the iGaming sector. His interest in the industry was sparked during his college years when he participated in local poker tournaments, eventually leading to his exposure to the burgeoning world of online poker and casino rooms. Jerome now utilizes his accumulated knowledge to fuel his passion for journalism, providing the team with the latest online scoops.

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SOFTSWISS Jackpot Aggregator Sees 2.6x Surge in Bets: 2023 Report

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In a dynamic year for the iGaming industry, the SOFTSWISS Jackpot Aggregator has released its 2023 report, offering insights into significant trends and achievements.

Notably, the report reveals a staggering 2.6 times increase in bets participating in jackpots, shedding light on the growing appeal of these mechanics among operators and players alike.

A Year of Remarkable Growth

Throughout 2023, bets participating in jackpots experienced consistent quarterly growth, witnessing a remarkable 165% increase from January to December. By the end of the year, the total value of these bets had surged to an impressive 6.396 billion euros. Moreover, the number of jackpot campaigns witnessed a substantial growth of 3.8 times compared to the previous year, totaling 230 campaigns.

Expanding Reach and Impact

One of the standout achievements of 2023 was the expansion of the Jackpot Aggregator’s footprint. The number of brands utilizing its jackpot solution tripled within the year, culminating in over 70 active brands by year-end. This surge in adoption reflects a heightened level of market trust and interest in the product.

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Introducing the Prime Jackpot Campaign

A significant milestone of 2023 was the introduction of the Prime Jackpot campaign, which debuted in Q4. This innovative feature garnered considerable attention and interest from players across various casinos. The Prime Jackpot campaign allows operators to participate in shared prize pools, ensuring that rewards are drawn from the collective pool rather than from a specific brand operator. This approach not only offers larger rewards to attract more players but also enhances player engagement and loyalty while optimizing operational costs for operators.

Insights from SOFTSWISS

Aliaksei Douhin, Head of SOFTSWISS Jackpot Aggregator, shared his insights into the year’s achievements. He emphasized the noticeable increase in clients and connected casino brands, as well as the growing volume and value of bets in jackpots. He expressed satisfaction in witnessing clients actively embracing the Jackpot Aggregator and recognizing the added value it brings to their brand operations. The solution empowers operators to provide players with enhanced gaming experiences and more enticing winnings. Client feedback is actively collected and analyzed to ensure clients have access to the most sought-after tools and mechanics.

Looking Ahead to 2024

In 2024, the SOFTSWISS Jackpot Aggregator is set to extend its reach to a wider spectrum of clients. This expansion will be guided by a customized approach, ensuring that each client can tailor the product’s capabilities to meet their specific requirements.

Meet SOFTSWISS at ICE London

The SOFTSWISS Jackpot Aggregator team will be present at ICE London from February 6th to 8th, 2024. They are ready to showcase their latest advancements and engage in discussions with existing and potential clients.

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About SOFTSWISS

SOFTSWISS is a renowned international iGaming company that offers certified software solutions for managing gambling operations. With a dedicated team of over 2000 employees spread across Malta, Poland, and Georgia, SOFTSWISS holds multiple gaming licenses and provides comprehensive iGaming software solutions. Their diverse product portfolio includes the Online Casino Platform, the Game Aggregator featuring thousands of casino games, the Affilka affiliate platform, the Sportsbook software, and the Jackpot Aggregator. In 2013, SOFTSWISS made history by introducing the world’s first Bitcoin-optimized online casino solution.

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