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2023’s Top Sports Betting Highlights: Insights from Betano & Stoiximan



2023: A Year of Unprecedented Sports Betting Excitement

2023 was a landmark year in sports, marked by historic firsts and thrilling moments. The year witnessed Lionel Messi and Cristiano Ronaldo stepping out of Europe for club football, Manchester City’s first Champions League victory, and Fluminense’s debut Copa Libertadores win. Kaizen Gaming, a leading gametech giant, offers a unique perspective on these events through Betano and Stoiximan’s sports betting data.

Premier League and Champions League: Bettors’ Favorites

The Premier League and Champions League matches, especially featuring English clubs, were a hit among bettors. Manchester City’s games topped betting charts in various regions, including Greece, Cyprus, Czechia, Bulgaria, and Nigeria. German bettors favored FC Bayern Munchen, while in Brazil, Flamengo RJ vs. Palmeiras SP was the popular choice.

Liverpool’s Bizarre Betting Stories

Two Liverpool matches in 2023 offered unique betting scenarios. The May match against Southampton resulted in payouts regardless of the bet, thanks to a unique offer from Kaizen Gaming and an unusual 4-4 draw. Similarly, a controversial VAR decision in the September Tottenham vs Liverpool match led Kaizen Gaming to reward bets placed on Luis Diaz to score.

Real Madrid: The Betting Crown Holder

Despite not retaining the Champions League and La Liga titles, Real Madrid was the most popular team in betting, followed closely by Manchester City and Liverpool. In basketball, the Miami Heat, despite losing the NBA finals, was the most betted team.


A Boxing Day Bonanza

Boxing Day in the Premier League proved to be highly rewarding for bettors, with the Everton vs. Manchester City match paying out the most winnings. Other popular matches included Chelsea vs. Crystal Palace and Liverpool vs. Real Madrid in the Champions League.

The Ronaldo and Messi Influence

Ronaldo’s transfer to Al Nassr significantly boosted interest in the Saudi Pro League, with a more than 11-fold increase in bets. Messi’s move to Inter Miami also drew attention, with 25% of bets related to Messi scoring.

Looking Ahead to 2024: A Year of Sporting Spectacles

Kaizen Gaming, through its Betano brand, is gearing up as the Official Global Sponsor of UEFA Euro 2024, with Stoiximan sponsoring the Euro for Greece and Cyprus. With the Paris Olympics, Copa America, and Africa Cup of Nations on the horizon, 2024 promises to be an exhilarating year in sports betting.


Jerome, a valuable addition to the Gamingo.News team, brings with him extensive journalistic experience in the iGaming sector. His interest in the industry was sparked during his college years when he participated in local poker tournaments, eventually leading to his exposure to the burgeoning world of online poker and casino rooms. Jerome now utilizes his accumulated knowledge to fuel his passion for journalism, providing the team with the latest online scoops.

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