Julie Stewart-Binks has been appointed as the brand ambassador for Rush Street Interactive

As part of her role as brand ambassador, Julie Stewart-Binks will host a podcast on the BetRivers Network, where she will conduct interviews. In addition, the sportscaster and reporter will create sportsbook, casino, and lifestyle content for the BetRivers brand.

Rush Street Interactive (RSI) has signed an exclusive brand and content deal with sportscaster and reporter Julie Stewart-Binks, who will develop sportsbook, casino, and lifestyle content for the BetRivers brand.

As part of her exclusive brand and content deal with BetRivers, Julie Stewart-Binks will host interviews on a new podcast for the BetRivers Network and make guest appearances on the Boomsies podcast hosted by Dan O’Toole. In addition, she will serve as a brand ambassador for BetRivers on shows and media presentations throughout North America.

Stewart-Binks, the host of “Drinks with Binks” show, boasts over 10 years of experience in sports reporting and hosting for prominent television networks and digital channels throughout Canada and the US. Her impressive resume includes working with renowned names such as FOX Sports, ESPN, FuboTV, Warner Brothers Discovery Sports, NHL, and NBC Sports.

According to Richard Schwartz, the CEO of RSI that runs BetRivers.ca, their collaboration with Julie Stewart-Binks as a brand ambassador is set to inject a fresh and exceptional perspective into their team, thereby bolstering the quality of content creators they have. He expressed enthusiasm about the partnership and the promise it holds for delivering captivating new content to their customer base in both Canada and the United States.

“Our partnership with Julie Stewart-Binks brings a new and unique voice to our brand ambassador team and adds more bench strength to our roster of content creators. We are looking forward to kicking-off the partnership and bringing exciting new content to our customers in Canada and the United States.”

Stewart-Binks expressed her excitement about partnering with BetRivers and creating fresh sports and lifestyle content for betting enthusiasts in North America. Drawing from her over a decade of experience connecting and engaging with fans while reporting on major and thrilling moments in sports, she looks forward to bringing her expertise to the table for this exciting venture.

“For more than 10 years, I’ve had the opportunity to connect and engage with fans while reporting on the biggest and most exciting moments in sports. I’m thrilled to partner with BetRivers to create new sports and lifestyle content for betting enthusiasts across North America.”

In addition to the partnership with Julie Stewart-Binks, RSI has also entered into a brand and content agreement with renowned New York sports broadcaster, Mike Francesa, for BetRivers.com and PlaySugarHouse.com. Francesa, a legend in the field, hosts a podcast series twice a week and produces several digital videos for the brand’s platforms, further strengthening their content offerings.

RSI to end Connecticut Lottery Corporation partnership

Rush Street Interactive (RSI) and the Connecticut Lottery Corporation (CLC) have disclosed that they will phase out their online and in-person sports betting alliance in Connecticut. However, RSI will oversee the sports betting operations for CLC until a new partner is chosen via a request for proposals.

The transition of sports betting operations is expected to occur in the latter half of 2023, with PlaySugarHouse.com and the Connecticut-based retail sports betting site functioning as usual until a replacement operator is secured.