Svenska Spel Partners with Gamban for Responsible Gaming, Reinforces Commitment to Player Health

Svenska Spel Elevates Player Protection with Gamban Collaboration

Svenska Spel, Sweden’s state-controlled gambling operator, has taken a significant step in promoting responsible gaming by partnering with UK-based Gamban. This strategic alliance aims to provide players who opt for self-exclusion with complimentary access to Gamban’s robust gambling block software and supportive app.

Empowering Players through Self-Exclusion and Support

This initiative allows self-excluded players to receive a free Gamban license, offering a critical tool for those seeking a respite from gambling. Daniel Harre, a responsible gambling specialist at Svenska Spel, emphasizes the importance of such measures: “Using Gamban can offer the necessary break from gambling, aiding in seeking help, undergoing treatment, and beginning the recovery process.”

Matt Zarb-Cousin, Director of External Affairs at Gamban, echoes these sentiments: “Our collaboration with Svenska Spel showcases our mutual dedication to fostering a safe, enjoyable, and healthy gambling environment for all players.”

Strategic Rebranding and Operational Changes at Svenska Spel

In light of recent legal developments, Svenska Spel has rebranded its horse racing offerings following a legal defeat against Aktiebolaget Trav och Galopp (ATG). ATG’s lawsuit, concerning Svenska Spel’s use of the phrase “Trav och Galopp,” has led to the renaming of their racing product to Svenska Spel Hästar, in partnership with France’s Pari-Mutuel Urbain (PMU).

Moreover, Svenska Spel has announced the closure of two of its Casino Cosmopol land-based venues in Gothenburg and Malmö, citing profitability concerns. This strategic decision leaves the flagship Casino Cosmopol Stockholm as the sole operational venue, marking a significant shift in the company’s land-based casino strategy.

Conclusion: A Renewed Focus on Responsible Gaming and Operational Efficiency

Svenska Spel’s partnership with Gamban, alongside its recent operational and branding changes, signals a renewed focus on responsible gaming and strategic adaptation in Sweden’s gambling market. By providing essential tools and support for self-excluded players, Svenska Spel reinforces its commitment to player health and well-being. The closure of select Casino Cosmopol venues further indicates a pivot towards operational efficiency and a possibly increased emphasis on digital gaming platforms.