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Svenska Spel Embraces Change: Rebrands Horse Racing Games and Closes Land-Based Casinos Amid Industry Evolution



Svenska Spel’s Strategic Rebranding Post Legal Ruling

In a pivotal move, Sweden’s Svenska Spel has announced the rebranding of its horse racing games to “Svenska Spel Hästar,” following a legal setback with the horseracing betting operator Aktiebolaget Trav och Galopp (ATG). This decision comes after the Swedish Supreme Court upheld a lower court’s ruling that Svenska Spel’s use of the phrase “Trav och Galopp” in its racing products infringed upon ATG’s company name, a term synonymous with “trot and gallop” in the racing world.

ATG CEO Hans Lord Skarplöth expressed his satisfaction with the Supreme Court’s decision, emphasizing the importance of protecting company names and reputations in the competitive landscape. Conversely, Svenska Spel Sport & Casino CEO Fredrik Wastenson assured customers that, despite the rebranding, their excellent horse racing offerings would remain unchanged, albeit under the new banner of Svenska Spel Hästar.

Adapting to Market Dynamics: Casino Cosmopol’s Closures

Amidst this legal and branding shift, Svenska Spel faces additional challenges in its land-based casino operations. The company has announced the closure of two of its three Casino Cosmopol venues, located in Gothenburg and Malmö, citing declining profitability and the rising dominance of online gaming. This strategic decision leaves only the flagship Casino Cosmopol Stockholm in operation.

The closures of these iconic casinos, which were heavily impacted by the Covid-19 pandemic and the surge in online gaming, will potentially affect around 200 employees. Svenska Spel has committed to engaging in negotiations with unions before finalizing its decision, reflecting the complex interplay between evolving consumer preferences and the need for corporate restructuring in the Swedish gaming industry.



Svenska Spel’s recent announcements underscore the rapidly changing landscape of the gaming industry in Sweden. The rebranding of its horse racing games and the closure of key land-based casinos reflect a strategic pivot in response to legal challenges and shifting market dynamics. These decisions highlight the company’s adaptability and commitment to maintaining its position as a leading player in the Swedish gaming market, even as it navigates through a period of significant transformation.

Jerome, a valuable addition to the Gamingo.News team, brings with him extensive journalistic experience in the iGaming sector. His interest in the industry was sparked during his college years when he participated in local poker tournaments, eventually leading to his exposure to the burgeoning world of online poker and casino rooms. Jerome now utilizes his accumulated knowledge to fuel his passion for journalism, providing the team with the latest online scoops.

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Dutch Regulator Intensifies Supervision in 2024 to Ensure Safe Gambling



Dutch Regulator KSA’s 2024 Supervisory Agenda Targets Responsible Gambling

As a seasoned gambling professional, staying updated on regulatory agendas is crucial for navigating the ever-evolving landscape of the industry. The Dutch gambling regulator, Kansspelautoriteit (KSA), has unveiled its ambitious Supervisory Agenda for 2024, outlining strategic initiatives to reinforce responsible gambling practices and combat illicit operations. In this comprehensive guide, we delve into the key objectives set forth by the KSA, shedding light on the regulatory priorities shaping the Dutch gambling landscape in the coming year.

The KSA’s Supervisory Agenda for 2024 underscores its unwavering commitment to promoting responsible gambling and safeguarding consumer welfare. Central to its mission is the amplification of “Safe Play” measures, aimed at fostering a secure and transparent gambling environment for all stakeholders. With a renewed emphasis on regulatory oversight, the KSA aims to bolster its supervisory framework to address emerging challenges and uphold the integrity of the Dutch gambling market.

In its pursuit of regulatory excellence, the KSA will intensify its scrutiny of operators’ duty of care measures, emphasising the importance of proactive interventions to prevent problem gambling behaviours. By implementing a data-driven approach to risk-based monitoring, the regulator aims to identify and mitigate potential harm swiftly, ensuring that operators fulfil their obligations to prioritise player protection.

Furthermore, the KSA’s agenda for 2024 includes targeted measures to disrupt the supply chain for unlicensed online gambling. Recognising the proliferation of illicit operators, the regulator will employ investigative tactics to dismantle unauthorised gambling networks and hold perpetrators accountable. Through rigorous enforcement actions and collaboration with law enforcement agencies, the KSA seeks to root out illegal gambling activities and preserve the integrity of the licensed gambling sector.


A key focal point of the KSA’s supervisory efforts will be the enforcement of advertising regulations, with a particular emphasis on safeguarding vulnerable demographics, including young people. In response to recent findings highlighting breaches in advertising standards, the regulator remains steadfast in its commitment to curbing irresponsible marketing practices and promoting socially responsible advertising within the gambling industry.

In a recent revelation, the KSA unveiled the results of its investigation into unlicensed gambling advertising, exposing widespread non-compliance among affiliate sites. Of the 33 gambling websites scrutinised, 14 were found to have flouted regulations, including targeting individuals who had self-excluded from gambling activities. Such violations underscore the urgency of the KSA’s enforcement efforts to curb illicit advertising practices and protect consumers from exploitative marketing tactics.

As the Dutch gambling landscape evolves, the KSA’s Supervisory Agenda for 2024 serves as a beacon of regulatory diligence and consumer protection. By prioritising responsible gambling initiatives and cracking down on illicit operators, the regulator reaffirms its commitment to fostering a safe, fair, and sustainable gambling environment for all. As industry professionals, it is imperative to align with the KSA’s vision and actively contribute to the advancement of responsible gambling practices in the Netherlands.


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