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Soft2Bet Unveils MEGA Technology at ICE London 2024



Soft2Bet Gears Up to Showcase MEGA at ICE London 2024

As ICE London 2024 approaches, Soft2Bet is poised to unveil its revolutionary gamification technology, Motivational Engineering Gaming Application (MEGA), at a brand-new stand. The company eagerly anticipates welcoming partners, friends, and contacts to explore its game-changing tech and comprehensive iGaming solutions.

Showcasing Gamification Excellence with MEGA

Soft2Bet‘s showcase will center on MEGA, its leading-edge gamification technology designed to enhance player engagement, loyalty, and revenue generation. Through interactive workshops, talks, and discussions, Soft2Bet will demonstrate how MEGA’s personalization and localization features are revolutionizing the gaming industry.

Exploring MEGA’s Core Components

Olga Melnyk, Product Manager at Soft2Bet, will host workshops highlighting key products like City Builder, Stadiums, and Bonus Crab, along with Soft2Bet’s user-friendly Player Account Management (PAM) back office. Yoel Zuckerberg, Chief Product Officer, will delve into the workings of MEGA, showcasing how it drives higher engagement and revenues.

Driving Business Growth with B2B Solutions

Martin Collins, Chief Business Development Officer at Soft2Bet, is set to conduct workshops focusing on the company’s B2B products and services. These sessions will illustrate how Soft2Bet’s solutions foster business growth, enhance player engagement and loyalty, and boost revenues.


Turnkey Solutions: A Comprehensive Package

Soft2Bet is renowned not only for its gamification expertise but also for its all-encompassing platform and sportsbook solutions. These are supported by robust CRM, payments, and security services, providing a holistic package that drives consistent high conversion and loyalty through a unique customer experience.

Soft2Bet’s Interactive ICE Stand

At its double-decker stand, Soft2Bet offers an ideal space for industry networking, complete with coffee and relaxation areas. Visitors can experience Soft2Bet products firsthand through touchscreen demo units and enjoy exclusive Soft2Bet merchandise.

ICE World Regulatory Briefing Insight

David Yatom Hay, General Counsel at Soft2Bet, will speak at the ICE VOX World Regulatory Briefing. His session will focus on balancing commercial growth with corporate ethics in the gambling industry, highlighting Soft2Bet’s commitment to responsible gaming and regulatory compliance.

Connect with Soft2Bet at ICE London

Soft2Bet invites industry partners to stand S6-210 for insightful meetings and discussions. Interested parties can book meetings with Martin Collins or reach out to Sales @Soft2Bet .com for more information. Don’t miss this opportunity to engage with Soft2Bet’s innovative solutions at ICE London 2024.


Jerome, a valuable addition to the Gamingo.News team, brings with him extensive journalistic experience in the iGaming sector. His interest in the industry was sparked during his college years when he participated in local poker tournaments, eventually leading to his exposure to the burgeoning world of online poker and casino rooms. Jerome now utilizes his accumulated knowledge to fuel his passion for journalism, providing the team with the latest online scoops.

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