Connect with us


Svenska Spel Hit with SEK100m Fine Over Responsible Gambling Lapses



Svenska Spel Faces SEK100 Million Fine: A Wake-Up Call for Responsible Gambling

In an unprecedented move, the Swedish Gambling Authority (SGA) has imposed a hefty SEK100 million (€8.7 million) fine on the state-owned operator Svenska Spel, spotlighting significant failings in its responsible gambling practices. This decision follows an in-depth audit revealing that Svenska Spel fell short in safeguarding players exhibiting signs of excessive gambling. As the industry watches, this serves as a stark reminder of the paramount importance of responsible gambling measures and the serious consequences of non-compliance.

Audit Findings:

The SGA’s meticulous review, initiated in December 2021, focused on Svenska Spel’s interactions with the 10 players incurring the highest losses during a specific quarter. This scrutiny uncovered troubling evidence: all players exhibited excessive gambling behaviors, with nine flagged as high-risk by the operator’s own metrics. Symptoms of this excessive gambling included high deposit limits, significant losses, frequent night-time play, and multiple daily deposits. Alarmingly, two players had previously self-excluded, signaling pre-existing concerns over their gambling habits.

Insufficient Safeguards:

Despite Svenska Spel’s attempts to curtail these patterns through safer gambling messages and deposit limits, the SGA deemed these measures inadequate. The continuation of excessive gambling among these individuals underscored the ineffectiveness of the operator’s interventions. Moreover, attempts to connect with at-risk customers were criticized for their delayed implementation, questioning their impact on preventing gambling-related harm.

SGA’s Verdict:

Concluding its investigation, the SGA unequivocally stated that Svenska Spel had not taken ample measures to protect players from excessive gambling or to assist in curbing their gambling activities when indicators of harm were evident. This led to the substantial SEK100 million fine and an official warning, underscoring the necessity for operators to adopt more proactive and effective responsible gambling strategies.


Svenska Spel’s Commitment to Improvement:

Responding to the SGA’s findings, Svenska Spel emphasized its dedication to combating gambling problems, highlighting its adaptive approach to responsible gambling in line with legal developments and new insights. The operator outlined enhancements made post-audit, including income checks for customers seeking high limits and a more selective process for welfare calls. Additionally, Svenska Spel introduced extra protective measures for young gamblers and emphasized its reliance on evidence-based research for assessing gambling risk.

Looking Forward:

As Svenska Spel contemplates appealing the decision, this situation sheds light on the broader challenges facing the gambling industry in ensuring player protection. This landmark fine serves as a catalyst for dialogue and action, urging operators to reevaluate and fortify their responsible gambling frameworks. The path forward demands a collaborative effort to establish a gambling environment that prioritizes player welfare above all, ensuring a safer, more responsible gaming landscape for all involved.


The SGA’s decision to fine Svenska Spel SEK100 million marks a pivotal moment in the pursuit of responsible gambling adherence within the industry. It highlights the critical need for operators to not only implement protective measures but to ensure these mechanisms are effective in real-world scenarios. As Svenska Spel and others in the gambling sector reflect on this development, the imperative for continuous improvement and innovation in responsible gambling practices has never been clearer. Through concerted effort and unwavering commitment to player safety, the gambling industry can aspire to achieve a standard of care that aligns with both regulatory expectations and the well-being of its customers.


Andrew, a seasoned specialist in sports writing, joins the Gamingo.News editorial team, enriching our coverage with his profound expertise in sports journalism. His fascination with the sports industry ignited in his university days, where he excelled in collegiate sports analysis, eventually steering him towards the dynamic realm of sports betting and online gaming forums. Armed with a wealth of insight and experience, Andrew now channels his fervor for sports into insightful reporting, offering our readers exclusive updates and in-depth perspectives on the latest online gaming trends.

Continue Reading
Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *


Gamingo.News stands as a premier digital destination dedicated to delivering top-tier news and insights in the gaming and gambling industry. This specialized media outlet garners the attention of over 120,000 readers each month, providing them with engaging content, current news, and in-depth analyses.
The platform offers extensive coverage of various facets of the gaming world, including both online and brick-and-mortar gaming, wagering, esports, updates on regulations and compliance, as well as technological innovations. Regular content includes daily news stories, press releases, unique interviews, and comprehensive reports on events.
Moreover, Gamingo.News organizes webinars pertinent to the industry and offers detailed reports, establishing itself as a comprehensive information source for those interested in learning about gaming market operators, suppliers, regulators, and professional services. The portal's main objective is to keep its large audience informed about the latest news, trends, and developments in the gaming and gambling sectors. It focuses particularly on the European igaming market but also covers significant global news, proving to be an invaluable tool for gaming professionals, operators, and enthusiasts.

For inquiries, reach out at:

For editorial or PR submissions, contact:

Copyright © 2024 Gamingo.News.