As the holiday season approaches, a crucial global campaign spearheaded by the National Council on Problem Gambling (NCPG) and McGill University’s International Centre for Youth Gambling Problems and High-Risk Behaviours shines a spotlight on a significant, yet often overlooked, issue.
Now in its pivotal sixth year, the 2023 Gift Responsibly Campaign urgently addresses the risks associated with gifting lottery tickets to minors. This initiative brings to light the long-term implications of early exposure to gambling, which can potentially lead to serious gambling problems in adulthood.
The campaign aims to alter perceptions and practices surrounding holiday gift-giving, encouraging a shift towards more responsible choices. This change is vital for protecting the mental health and well-being of our younger generations.
Join the conversation, spread awareness, and be a part of this important movement to safeguard our children from the hidden dangers of lottery gifts during the festive season.
“Gift Responsibly” – A Global Movement to Protect Youth from Gambling Risks
The US National Council on Problem Gambling (NCPG), in partnership with the International Centre for Youth Gambling Problems and High-Risk Behaviours at McGill University, has launched a significant international campaign. Entering its sixth year, the Gift Responsibly Campaign of 2023 is more critical than ever, focusing on the holiday season, a peak time for gift-giving that often includes lottery products for minors.
The Growing Concern
Research indicates that early exposure to gambling can lead to serious issues later in life. The campaign seeks to enlighten communities about these potential dangers, especially concerning the gifting of lottery tickets to children and teenagers. With its global reach, the campaign has garnered support from 66 lotteries and 84 community organizations worldwide, including prominent bodies like the New Jersey Lottery, Colorado Lottery, and Pennsylvania Lottery in the US and Canada, as well as Lotto New Zealand and the National Lottery of Croatia internationally.
Educational Initiatives and Community Outreach
Throughout November and December, participating organizations will conduct various initiatives to raise public awareness. These include public service announcements, robust social media messaging, digital advertising, in-store signage, and retailer training. The objective is to educate communities on the perils of underage lottery gifting and to promote responsible gambling practices among legal-aged individuals.
A Tiered Approach for Maximum Impact
The campaign offers a tiered approach for lotteries, encouraging them to increase their level of participation. This structured method allows for a comprehensive and far-reaching impact, with activities tailored to the resources and capabilities of each participating organization.
Statements from Leading Advocates
Keith Whyte, the executive director of the NCPG, emphasized the campaign’s significance, noting its status as one of the largest international responsible gambling awareness initiatives. He highlighted the unsuitability of lottery products as gifts for children or teens, underlining the campaign’s commitment to protecting youth.
Jeffrey Derevensky, director of the International Centre for Youth Gambling Problems and High-Risk Behaviours, echoed these sentiments. He pointed out the increasing social acceptability and availability of gambling opportunities on a global level, stressing the importance of remembering that young people are also vulnerable to gambling-related issues.
A Call to Action for Responsible Gifting
The Gift Responsibly Campaign is more than just an awareness drive; it’s a call to action for adults to reconsider their gift choices during the holidays. By advocating for responsible gifting, the campaign seeks to foster a safer environment for young people, free from the potential harms associated with early gambling exposure. It serves as a timely reminder for society to protect its youth and promote healthier, more thoughtful holiday traditions.
SOFTSWISS Jackpot Aggregator Sees 2.6x Surge in Bets: 2023 Report
In a dynamic year for the iGaming industry, the SOFTSWISS Jackpot Aggregator has released its 2023 report, offering insights into significant trends and achievements.
Notably, the report reveals a staggering 2.6 times increase in bets participating in jackpots, shedding light on the growing appeal of these mechanics among operators and players alike.
A Year of Remarkable Growth
Throughout 2023, bets participating in jackpots experienced consistent quarterly growth, witnessing a remarkable 165% increase from January to December. By the end of the year, the total value of these bets had surged to an impressive 6.396 billion euros. Moreover, the number of jackpot campaigns witnessed a substantial growth of 3.8 times compared to the previous year, totaling 230 campaigns.
Expanding Reach and Impact
One of the standout achievements of 2023 was the expansion of the Jackpot Aggregator’s footprint. The number of brands utilizing its jackpot solution tripled within the year, culminating in over 70 active brands by year-end. This surge in adoption reflects a heightened level of market trust and interest in the product.
Introducing the Prime Jackpot Campaign
A significant milestone of 2023 was the introduction of the Prime Jackpot campaign, which debuted in Q4. This innovative feature garnered considerable attention and interest from players across various casinos. The Prime Jackpot campaign allows operators to participate in shared prize pools, ensuring that rewards are drawn from the collective pool rather than from a specific brand operator. This approach not only offers larger rewards to attract more players but also enhances player engagement and loyalty while optimizing operational costs for operators.
Insights from SOFTSWISS
Aliaksei Douhin, Head of SOFTSWISS Jackpot Aggregator, shared his insights into the year’s achievements. He emphasized the noticeable increase in clients and connected casino brands, as well as the growing volume and value of bets in jackpots. He expressed satisfaction in witnessing clients actively embracing the Jackpot Aggregator and recognizing the added value it brings to their brand operations. The solution empowers operators to provide players with enhanced gaming experiences and more enticing winnings. Client feedback is actively collected and analyzed to ensure clients have access to the most sought-after tools and mechanics.
Looking Ahead to 2024
In 2024, the SOFTSWISS Jackpot Aggregator is set to extend its reach to a wider spectrum of clients. This expansion will be guided by a customized approach, ensuring that each client can tailor the product’s capabilities to meet their specific requirements.
Meet SOFTSWISS at ICE London
The SOFTSWISS Jackpot Aggregator team will be present at ICE London from February 6th to 8th, 2024. They are ready to showcase their latest advancements and engage in discussions with existing and potential clients.
SOFTSWISS is a renowned international iGaming company that offers certified software solutions for managing gambling operations. With a dedicated team of over 2000 employees spread across Malta, Poland, and Georgia, SOFTSWISS holds multiple gaming licenses and provides comprehensive iGaming software solutions. Their diverse product portfolio includes the Online Casino Platform, the Game Aggregator featuring thousands of casino games, the Affilka affiliate platform, the Sportsbook software, and the Jackpot Aggregator. In 2013, SOFTSWISS made history by introducing the world’s first Bitcoin-optimized online casino solution.
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