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Betfair’s 2024 Campaign Takes Ronaldo Fans on a Multiverse Adventure

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Betfair Embarks on a Multiverse Marketing Journey with Ronaldo

In the world of football, few names resonate as powerfully as Ronaldo Nazário, fondly known as the “Phenomenon.” Betfair, the renowned betting house, recognized this and took fans on a captivating journey in their 2023 campaign, delving into a multiverse where Ronaldo made different career choices. Now, in 2024, Betfair continues the saga, inviting fans to explore a parallel universe where Ronaldo’s legacy fades away, leaving only one devoted fan with memories of the football legend.

A Glimpse into the Ronaldoverse

The concept, aptly titled “Ronaldoverse,” is brought to life in a new campaign that has made its debut on various social media platforms. Crafted by Octagon Latam, the campaign revolves around a moment when Ronaldo invites a fortunate Betfair Advantage Club member to spend a day at his residence. However, a sudden blackout catapults them into a parallel dimension, where the football icon is a mere stranger. In this unfamiliar world, Ronaldo’s unparalleled football career never existed.

A Dream or Reality?

As the campaign unfolds, the bewildered Betfair Advantage Club member embarks on a quest to find any trace of Ronaldo’s iconic presence in the 2002 World Cup, only to come up empty-handed. Yet, relief washes over when reality reasserts itself, revealing that it was all just a dream.

Betfair’s Dedication to Fans

Betfair’s commitment to its loyal customers knows no bounds. Through the Advantage Club, the platform offers a spectrum of exclusive rewards and experiences, going beyond the ordinary. This includes once-in-a-lifetime opportunities like spending an entire day in the company of Ronaldo himself.

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Continuing the Ronaldoverse

The 2024 campaign is a natural extension of the storyline initiated in the previous year. It weaves together the narrative of the “Ronaldoverse,” skillfully designed and produced by Octagon Latam.

Betfair’s affinity for Brazilian football is also evident through its sponsorship of the club where Ronaldo made his debut: Cruzeiro. Last year, when the club secured promotion to Serie A, Betfair paid homage to the dedicated fans with the “Thank you, Blue Nation” campaign. The brand’s name gracefully made way for a message of appreciation on the team’s shirt, celebrating the unwavering support during the second division journey.

Betfair’s 2024 campaign promises to be a thrilling adventure, inviting football enthusiasts to join them on a mesmerizing multiverse journey with Ronaldo at the helm.

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Jerome, a valuable addition to the Gamingo.News team, brings with him extensive journalistic experience in the iGaming sector. His interest in the industry was sparked during his college years when he participated in local poker tournaments, eventually leading to his exposure to the burgeoning world of online poker and casino rooms. Jerome now utilizes his accumulated knowledge to fuel his passion for journalism, providing the team with the latest online scoops.

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Latam & Carribean

Endorphina Ventures into Peru’s Thriving iGaming Market

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Endorphina Expands into Peru’s iGaming Sector with Innovative Portfolio

As a seasoned gambling professional, staying attuned to industry advancements is crucial for identifying emerging opportunities. Endorphina, renowned for its innovative approach to online gaming and acclaimed titles like Oriental Dragon and Valentine’s Heart, is making headlines once again. The company has set its sights on Peru, a burgeoning hub in the Latin American iGaming landscape. In this comprehensive analysis, we delve into Endorphina’s strategic foray into Peru’s thriving iGaming market, exploring the implications for both the company and the regional gaming ecosystem.

Endorphina’s recent breakthrough in Peru marks a significant milestone in its global expansion strategy. As a fully regulated supplier in Peru, the company is poised to introduce its diverse portfolio of over a hundred games to local operators. With a focus on establishing swift partnerships with licensed online operators, Endorphina aims to expedite the deployment of its cutting-edge gaming content in the Peruvian market. This strategic move not only underscores the company’s commitment to innovation but also highlights its ambition to gain a stronghold in Latin America’s burgeoning iGaming sector.

“Commencing 2024 with vigor, Endorphina is thrilled to announce its authorisation as one of the premier slot game developers to enter Peru’s newly regulated market,” affirmed the company in a recent press release. This announcement comes hot on the heels of Endorphina’s successful partnership with Platincasino.es in Spain, showcasing the company’s momentum in expanding its global footprint.

February has proven to be a month of significant milestones for Endorphina. The launch of Book of Conquistador, a captivating 10-payline slot game, has captured the attention of players worldwide, further bolstering the company’s diverse game portfolio. Additionally, Endorphina’s recent collaboration with Casino777 underscores its strategic development initiatives and sets the stage for continued growth throughout the year.

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While Endorphina has yet to disclose the identities of its local operator partners in Peru, anticipation mounts for imminent announcements. As the company navigates this new frontier, its pioneering spirit and unwavering commitment to excellence are poised to reshape Peru’s iGaming landscape, offering players an unparalleled gaming experience and setting new benchmarks for industry innovation.

Endorphina’s entry into Peru heralds a new era of possibilities for the country’s burgeoning iGaming sector. With its innovative game offerings and steadfast dedication to quality, Endorphina is primed to leave an indelible mark on Peru’s iGaming landscape, paving the way for enhanced player engagement, operator success, and sustainable industry growth.


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