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Ekstra Bladet Acquires Major Stake in Fantasy Sports Platform Swush from Danske Spil



Ekstra Bladet Poised to Elevate Fantasy Sports with Swush Acquisition

Danske Licens Spil, a subsidiary of Danske Spil, has reached a pivotal agreement to sell its 60% ownership in the Swush fantasy sports platform to the Danish tabloid Ekstra Bladet. This significant move, pending approval at the Danske Spil general meeting, is set for completion on January 31st. This strategic acquisition reflects the evolving landscape of digital media and gaming, with Ekstra Bladet poised to expand its footprint in the fantasy sports domain.

Enhancing the Fantasy Sports Experience, renowned for offering fantasy sports in Denmark, is also the driving force behind the popular sports management games provider, Co-founders Jesper Carstensen and Ole Christensen, who retain a 40% stake, have cultivated into a widely embraced gaming universe, boasting over 200,000 users. The acquisition ensures that will continue operating as an independent brand, enriching the sports experience for its dedicated user base.

Ekstra Bladet’s Vision for

Signe Skarequist, Ekstra Bladet’s Commercial Director, sees this acquisition as a natural alignment of interests, envisioning great potential in further developing’s robust position. This move underscores Ekstra Bladet’s ambitions to craft compelling digital media offerings, delivering engaging and relevant content to a broad audience.

Reflecting on Danske Spil’s Successful Stewardship

Under Danske Spil’s stewardship, Swush experienced remarkable growth, as evidenced by its impressive Q3 results, including a 10% year-on-year revenue increase. Nikolas Lyhne-Knudsen, CEO of Danske Spil, expresses pride in Swush’s success and is confident in Ekstra Bladet’s ability to further develop This transition aligns with strategic ambitions, promising continued growth and innovation in


the fantasy sports sector.

A New Era for Swush and Fantasy Sports

With the transition of Swush into the hands of Ekstra Bladet, a new chapter begins, promising to infuse fresh perspectives and innovations into the fantasy sports platform. This development is not just a business transaction; it symbolizes the evolving synergy between media and online gaming industries. As Ekstra Bladet integrates Swush’s offerings into its digital portfolio, the focus will be on enhancing user engagement and introducing new features that resonate with the dynamic demands of fantasy sports enthusiasts.

Danske Spil’s Strategic Shift

The sale of its stake in Swush allows Danske Spil to concentrate on its core operations and strategic objectives. By divesting from Swush, Danske Spil can reallocate resources and attention towards other areas of its diverse gaming portfolio. This strategic decision reflects the company’s commitment to adapting and thriving in the ever-changing landscape of the gaming industry.

Implications for the Danish Gaming Market

This acquisition by Ekstra Bladet is more than just a change in ownership; it represents a strengthening of the gaming industry’s framework in Denmark. As Ekstra Bladet takes over Swush, it brings its media expertise and resources, potentially leading to increased visibility and accessibility of fantasy sports in the region. This move could also inspire similar initiatives in the Danish gaming market, encouraging innovation and competition, which are crucial for the industry’s growth and sustainability.


In summary, the transfer of Swush’s ownership from Danske Spil to Ekstra Bladet marks a significant shift in the fantasy sports landscape in Denmark. It opens up new possibilities for innovation, growth, and enhanced user experience in the realm of fantasy sports. As the industry continues to evolve, such strategic collaborations and acquisitions will play a pivotal role in shaping the future of online gaming and media integration.

Jerome, a valuable addition to the Gamingo.News team, brings with him extensive journalistic experience in the iGaming sector. His interest in the industry was sparked during his college years when he participated in local poker tournaments, eventually leading to his exposure to the burgeoning world of online poker and casino rooms. Jerome now utilizes his accumulated knowledge to fuel his passion for journalism, providing the team with the latest online scoops.

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FDJ’s Acquisition of Kindred Group Shaping the Future of Global Gaming



FDJ’s acquisition of Kindred Group, facilitated by regulatory approval and strategic shareholder engagement, signifies a transformative moment in the gaming industry. This deal exemplifies the intricate balance between regulatory compliance, shareholder value, and strategic growth ambitions. As the industry stands at the cusp of further consolidation and innovation, the FDJ-Kindred transaction heralds a new era of strategic realignment and competitive positioning in the global gaming landscape.

A Monumental Shift in Gaming Dynamics

The Swedish Financial Market Supervisory Authority (SFSA)‘s approval of Française des Jeux’s (FDJ) offer to acquire Kindred Group marks a pivotal moment in the global gaming and betting sector. This green light not only accelerates FDJ’s strategic expansion but also underscores the evolving landscape of international gaming regulations and corporate alignments.

Navigating Regulatory Waters

The SFSA’s endorsement is a crucial step in FDJ’s ambitious acquisition plan, setting the stage for a public offer slated to commence imminently. This regulatory approval highlights the meticulous scrutiny and compliance standards governing mergers and acquisitions within the sector, ensuring that such transactions align with market stability and shareholder interests.

A Call to Action for Kindred Shareholders

The forthcoming Extraordinary General Meeting (EGM) represents a critical juncture for Kindred Group, with proposed statutory amendments necessary for facilitating the acquisition. This meeting, aimed at achieving the requisite shareholder consensus, signals the importance of shareholder engagement in steering corporate direction and strategy.


The Path to Acquisition: Shareholder Conviction and Strategic Vision

FDJ’s pursuit of Kindred Group, contingent upon securing 90% of total capital, reflects a strategic maneuver to consolidate its position in the global gaming market. The offer per share, valuing Kindred at approximately €2.6 billion, has garnered unanimous board endorsement and significant shareholder backing, illustrating the alignment of strategic interests and the perceived value of this consolidation.

Activist Influence and Strategic Realignment

The role of activist shareholders, notably Corvex Management, in advocating for Kindred’s sale underscores the dynamic interplay between corporate governance and shareholder activism. Their successful campaign for board representation and strategic evaluation reflects a broader trend of active investor engagement in shaping corporate trajectories.

Implications for the Global Gaming Industry

This acquisition not only exemplifies the financial and strategic considerations underpinning such deals but also highlights the regulatory complexities and shareholder dynamics involved. As the gaming industry continues to evolve, driven by technological advancements and regulatory changes, the FDJ-Kindred merger serves as a case study in strategic growth, market consolidation, and the pursuit of competitive advantage.


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