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Dutch iGaming Market Matures, Focuses on Mergers for Competitive Edge

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René Jansen, chair of the Netherlands’ Kansspelautoriteit (KSA), has provided insightful observations on the evolving landscape of the Dutch gambling market. As Jansen prepares to conclude his tenure at KSA in 2024, he reflects on the market’s maturation and the strategic shifts operators are making towards mergers and acquisitions to enhance their competitive standing.

The Dutch gambling market is witnessing a significant shift! KSA chair René Jansen reports a move towards market consolidation as the sector matures.

In a recent blog for the KSA, Jansen highlighted the initial surge in license applications that flooded the regulator in 2021, coinciding with the opening of the regulated online gambling market. However, this influx has since tapered off, with a noticeable decline in new applications and an expectation that this trend will continue into 2024.

This maturation phase sees operators shifting focus from merely securing a market position to strengthening their competitive edge. Mergers among smaller operators and acquisitions by larger companies are becoming increasingly common. This strategy is not just limited to domestic players; investment firms and larger foreign entities, previously without a presence in the Netherlands or those who failed to secure licenses, are now actively pursuing acquisitions.

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Keep a close eye on these market dynamics. Whether you’re an industry participant, investor, or regulator, understanding these changes is crucial for navigating the Dutch gambling landscape.

Jansen pointed out that licensees are applying to expand their gaming offers to include more categories, illustrating the market’s growing complexity. The competitive push, as noted by Jansen, has its implications, particularly concerning crucial aspects like duty of care, which must remain a priority for providers despite their market ambitions.

Foreign operators are particularly interested in acquiring Dutch companies well-versed in meeting local regulatory requirements, such as compliance with the Control Database (CDB). This interest underscores the value of local market knowledge and regulatory compliance expertise in the Dutch gaming sector.

Jansen’s observation that the market is shifting from “conquering a position” to “strengthening the competitive position and increasing market share” indicates a new phase of market maturity. As he prepares to step down as KSA chairman in July next year, the industry awaits to see how these trends will shape the future of iGaming in the Netherlands.

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Jerome, a valuable addition to the Gamingo.News team, brings with him extensive journalistic experience in the iGaming sector. His interest in the industry was sparked during his college years when he participated in local poker tournaments, eventually leading to his exposure to the burgeoning world of online poker and casino rooms. Jerome now utilizes his accumulated knowledge to fuel his passion for journalism, providing the team with the latest online scoops.

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SOFTSWISS Jackpot Aggregator Sees 2.6x Surge in Bets: 2023 Report

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In a dynamic year for the iGaming industry, the SOFTSWISS Jackpot Aggregator has released its 2023 report, offering insights into significant trends and achievements.

Notably, the report reveals a staggering 2.6 times increase in bets participating in jackpots, shedding light on the growing appeal of these mechanics among operators and players alike.

A Year of Remarkable Growth

Throughout 2023, bets participating in jackpots experienced consistent quarterly growth, witnessing a remarkable 165% increase from January to December. By the end of the year, the total value of these bets had surged to an impressive 6.396 billion euros. Moreover, the number of jackpot campaigns witnessed a substantial growth of 3.8 times compared to the previous year, totaling 230 campaigns.

Expanding Reach and Impact

One of the standout achievements of 2023 was the expansion of the Jackpot Aggregator’s footprint. The number of brands utilizing its jackpot solution tripled within the year, culminating in over 70 active brands by year-end. This surge in adoption reflects a heightened level of market trust and interest in the product.

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Introducing the Prime Jackpot Campaign

A significant milestone of 2023 was the introduction of the Prime Jackpot campaign, which debuted in Q4. This innovative feature garnered considerable attention and interest from players across various casinos. The Prime Jackpot campaign allows operators to participate in shared prize pools, ensuring that rewards are drawn from the collective pool rather than from a specific brand operator. This approach not only offers larger rewards to attract more players but also enhances player engagement and loyalty while optimizing operational costs for operators.

Insights from SOFTSWISS

Aliaksei Douhin, Head of SOFTSWISS Jackpot Aggregator, shared his insights into the year’s achievements. He emphasized the noticeable increase in clients and connected casino brands, as well as the growing volume and value of bets in jackpots. He expressed satisfaction in witnessing clients actively embracing the Jackpot Aggregator and recognizing the added value it brings to their brand operations. The solution empowers operators to provide players with enhanced gaming experiences and more enticing winnings. Client feedback is actively collected and analyzed to ensure clients have access to the most sought-after tools and mechanics.

Looking Ahead to 2024

In 2024, the SOFTSWISS Jackpot Aggregator is set to extend its reach to a wider spectrum of clients. This expansion will be guided by a customized approach, ensuring that each client can tailor the product’s capabilities to meet their specific requirements.

Meet SOFTSWISS at ICE London

The SOFTSWISS Jackpot Aggregator team will be present at ICE London from February 6th to 8th, 2024. They are ready to showcase their latest advancements and engage in discussions with existing and potential clients.

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About SOFTSWISS

SOFTSWISS is a renowned international iGaming company that offers certified software solutions for managing gambling operations. With a dedicated team of over 2000 employees spread across Malta, Poland, and Georgia, SOFTSWISS holds multiple gaming licenses and provides comprehensive iGaming software solutions. Their diverse product portfolio includes the Online Casino Platform, the Game Aggregator featuring thousands of casino games, the Affilka affiliate platform, the Sportsbook software, and the Jackpot Aggregator. In 2013, SOFTSWISS made history by introducing the world’s first Bitcoin-optimized online casino solution.

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