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Call from Expert Urges Examination of Gambling and Betting Advertisements in Canada



In the midst of the continuous growth of sports betting in North America, an expert advocates for the careful examination of gambling and betting advertisements in Canada.

Amidst a five-year surge in the sports betting market across North America, the repeal of PASPA in the US has led to widespread expansion, offering millions of Americans access to this activity in over 30 states. Similarly, neighboring Canada, specifically Ontario, ventured into legal online sports betting in April of last year, identifying itself as one of the most profitable jurisdictions in North America. However, as the number of bettors continues to rise, concerns about the potential harm of gambling are also growing.

Recently, the Canadian Mental Health Association’s Ontario division called for strict regulations on online gambling advertising to safeguard consumers from excessive gambling. This proposal followed earlier changes proposed by the Alcohol and Gaming Commission of Ontario (AGCO), the province’s regulatory body, which sought to prohibit celebrities or athletes from endorsing gambling products. Nevertheless, these changes would not completely ban gambling advertisements.

Luke Clark, the director of the Center for Gambling Research at the University of British Columbia, expressed concerns about the allure of sports betting, particularly for young adults and even children, as it can lead to harm and addiction. Recognizing the connection between gambling behavior and gambling advertising, Clark emphasized the need for thorough scrutiny of gambling ads.


Betting carries the same potential for addiction as other forms of gambling

Clark emphasizes the importance of collecting and analyzing accurate data to understand the adoption of sports betting products and their impact on the prevalence of gambling-related issues. He acknowledges the significant growth of sports wagering in recent times.

Additionally, Clark warns about the potential for addiction to sports betting, similar to other forms of gambling. He highlights the various challenges that individuals addicted to gambling may face, including depression, financial difficulties, and even suicide.

This cautionary message arrives as the British Columbia Lottery Corporation (BCLC) actively seeks to engage new audiences, particularly targeting a younger demographic. BCLC’s CEO, Pat Davis, clarifies that their focus is on individuals of legal age and within their thirties, rather than the typical demographic of individuals aged 50 and above. However, Davis acknowledges the current abundance of gambling advertisements, some of which may not comply with the established regulatory framework.


Jerome, a valuable addition to the Gamingo.News team, brings with him extensive journalistic experience in the iGaming sector. His interest in the industry was sparked during his college years when he participated in local poker tournaments, eventually leading to his exposure to the burgeoning world of online poker and casino rooms. Jerome now utilizes his accumulated knowledge to fuel his passion for journalism, providing the team with the latest online scoops.

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FDJ’s Acquisition of Kindred Group Shaping the Future of Global Gaming



FDJ’s acquisition of Kindred Group, facilitated by regulatory approval and strategic shareholder engagement, signifies a transformative moment in the gaming industry. This deal exemplifies the intricate balance between regulatory compliance, shareholder value, and strategic growth ambitions. As the industry stands at the cusp of further consolidation and innovation, the FDJ-Kindred transaction heralds a new era of strategic realignment and competitive positioning in the global gaming landscape.

A Monumental Shift in Gaming Dynamics

The Swedish Financial Market Supervisory Authority (SFSA)‘s approval of Française des Jeux’s (FDJ) offer to acquire Kindred Group marks a pivotal moment in the global gaming and betting sector. This green light not only accelerates FDJ’s strategic expansion but also underscores the evolving landscape of international gaming regulations and corporate alignments.

Navigating Regulatory Waters

The SFSA’s endorsement is a crucial step in FDJ’s ambitious acquisition plan, setting the stage for a public offer slated to commence imminently. This regulatory approval highlights the meticulous scrutiny and compliance standards governing mergers and acquisitions within the sector, ensuring that such transactions align with market stability and shareholder interests.

A Call to Action for Kindred Shareholders

The forthcoming Extraordinary General Meeting (EGM) represents a critical juncture for Kindred Group, with proposed statutory amendments necessary for facilitating the acquisition. This meeting, aimed at achieving the requisite shareholder consensus, signals the importance of shareholder engagement in steering corporate direction and strategy.


The Path to Acquisition: Shareholder Conviction and Strategic Vision

FDJ’s pursuit of Kindred Group, contingent upon securing 90% of total capital, reflects a strategic maneuver to consolidate its position in the global gaming market. The offer per share, valuing Kindred at approximately €2.6 billion, has garnered unanimous board endorsement and significant shareholder backing, illustrating the alignment of strategic interests and the perceived value of this consolidation.

Activist Influence and Strategic Realignment

The role of activist shareholders, notably Corvex Management, in advocating for Kindred’s sale underscores the dynamic interplay between corporate governance and shareholder activism. Their successful campaign for board representation and strategic evaluation reflects a broader trend of active investor engagement in shaping corporate trajectories.

Implications for the Global Gaming Industry

This acquisition not only exemplifies the financial and strategic considerations underpinning such deals but also highlights the regulatory complexities and shareholder dynamics involved. As the gaming industry continues to evolve, driven by technological advancements and regulatory changes, the FDJ-Kindred merger serves as a case study in strategic growth, market consolidation, and the pursuit of competitive advantage.


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