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ATG Issues Stern Warning on Soaring Unlicensed Gambling Activity in Sweden



Prepare to be alarmed as Aktiebolaget Trav och Galopp (ATG), the renowned Swedish horseracing betting operator, reveals a startling revelation. The traffic directed towards unlicensed gambling sites in Sweden has skyrocketed by a staggering factor of ten since the inception of the regulated gambling market in 2019. This exponential surge raises critical concerns about the prevalence of unlicensed gambling and its consequences.

ATG (Aktiebolaget Trav och Galopp), the prominent Swedish horseracing betting operator, has issued a resounding warning about the soaring levels of traffic to unlicensed gambling websites. According to ATG’s findings, the rate of traffic directed towards these illicit platforms has increased tenfold since the launch of Sweden’s regulated gambling market in 2019. This alarming surge in unregulated gambling activity has raised significant concerns about the efficacy of the country’s regulatory measures.

ATG’s research provides critical insights into the state of channelisation rates within the Swedish gambling market. In the third quarter (Q3) of the year, channelisation rates for regulated online gambling as a whole were estimated to be between 70 and 82 percent. Specifically, online sports betting achieved a channelisation rate of 88 percent, while online casino gambling recorded a rate of 74 percent. These figures are calculated under the assumption that the average spending per visit on unlicensed sites is ten times higher than on licensed platforms.

The consequences of this unlicensed gambling surge are not to be underestimated. ATG estimates that the unlicensed gambling market in Sweden is currently worth between SEK 3.4 billion and SEK 6.7 billion (approximately €585.6 million) annually. This substantial figure highlights the substantial financial flow to unregulated entities.


Intriguingly, ATG has identified Infiniza Limited and North Point Management Ltd as the primary contributors to illegal gambling traffic in Q3. Notably, the most frequented unlicensed site during this period was Infiniza’s, with 150,890 visits, followed closely by Infiniza’s with 122,135 visits, and North Point’s with 108,290 visits.

Remarkably, none of these highly-visited sites appear on the national gambling regulator Spelinspektionen’s blacklist. Moreover, 18 of the top 20 unlicensed sites had the same game providers as their licensed counterparts. A notable shift observed in Q3 was that these sites ceased accepting direct deposits from Swedish bank accounts via BankID, a method that was operational in Q2.

ATG’s CEO, Hasse Lord Skarplöth, expressed deep concern over these findings, stating, “The results of our quarterly surveys are alarming and indicate that a significant percentage of problem gamblers in Sweden are linked to unlicensed gambling sites.” Skarplöth emphasized ATG’s commitment to fostering a safer gambling environment.

Despite these challenges, the Swedish gambling revenue remained relatively steady in Q3, amounting to SEK 6.7 billion (approximately €573.8 million), mirroring the figures from Q2. Notably, online casino and sports betting collectively generated SEK 4.25 billion, a 1.4 percent year-on-year decline, while revenue from state-owned lotteries and slots dipped by 0.1 percent to SEK 1.4 billion. In contrast, land-based casino revenue surged by an impressive 31 percent to SEK 81 million. Non-profit lotteries experienced an 8.26 percent drop in revenue, and revenue from community games and bingo halls remained stable at SEK 49 million.


Meanwhile, Camilla Rosenberg, the director-general of Spelinspektionen, has embraced proposed amendments to Sweden’s Gambling Act. These proposed changes, slated to take effect on April 1 next year, are aimed at enhancing player protection. Key proposals include the requirement for customers to provide written approval before engaging in telephone-based gaming and granting gambling operators access to customer data concerning finance and health to combat excessive gambling. The amendments also introduce higher fines for operators breaching the Money Laundering Act.

Jerome, a valuable addition to the Gamingo.News team, brings with him extensive journalistic experience in the iGaming sector. His interest in the industry was sparked during his college years when he participated in local poker tournaments, eventually leading to his exposure to the burgeoning world of online poker and casino rooms. Jerome now utilizes his accumulated knowledge to fuel his passion for journalism, providing the team with the latest online scoops.

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Daily News

SOFTSWISS Jackpot Aggregator Sees 2.6x Surge in Bets: 2023 Report



In a dynamic year for the iGaming industry, the SOFTSWISS Jackpot Aggregator has released its 2023 report, offering insights into significant trends and achievements.

Notably, the report reveals a staggering 2.6 times increase in bets participating in jackpots, shedding light on the growing appeal of these mechanics among operators and players alike.

A Year of Remarkable Growth

Throughout 2023, bets participating in jackpots experienced consistent quarterly growth, witnessing a remarkable 165% increase from January to December. By the end of the year, the total value of these bets had surged to an impressive 6.396 billion euros. Moreover, the number of jackpot campaigns witnessed a substantial growth of 3.8 times compared to the previous year, totaling 230 campaigns.

Expanding Reach and Impact

One of the standout achievements of 2023 was the expansion of the Jackpot Aggregator’s footprint. The number of brands utilizing its jackpot solution tripled within the year, culminating in over 70 active brands by year-end. This surge in adoption reflects a heightened level of market trust and interest in the product.


Introducing the Prime Jackpot Campaign

A significant milestone of 2023 was the introduction of the Prime Jackpot campaign, which debuted in Q4. This innovative feature garnered considerable attention and interest from players across various casinos. The Prime Jackpot campaign allows operators to participate in shared prize pools, ensuring that rewards are drawn from the collective pool rather than from a specific brand operator. This approach not only offers larger rewards to attract more players but also enhances player engagement and loyalty while optimizing operational costs for operators.

Insights from SOFTSWISS

Aliaksei Douhin, Head of SOFTSWISS Jackpot Aggregator, shared his insights into the year’s achievements. He emphasized the noticeable increase in clients and connected casino brands, as well as the growing volume and value of bets in jackpots. He expressed satisfaction in witnessing clients actively embracing the Jackpot Aggregator and recognizing the added value it brings to their brand operations. The solution empowers operators to provide players with enhanced gaming experiences and more enticing winnings. Client feedback is actively collected and analyzed to ensure clients have access to the most sought-after tools and mechanics.

Looking Ahead to 2024

In 2024, the SOFTSWISS Jackpot Aggregator is set to extend its reach to a wider spectrum of clients. This expansion will be guided by a customized approach, ensuring that each client can tailor the product’s capabilities to meet their specific requirements.

Meet SOFTSWISS at ICE London

The SOFTSWISS Jackpot Aggregator team will be present at ICE London from February 6th to 8th, 2024. They are ready to showcase their latest advancements and engage in discussions with existing and potential clients.



SOFTSWISS is a renowned international iGaming company that offers certified software solutions for managing gambling operations. With a dedicated team of over 2000 employees spread across Malta, Poland, and Georgia, SOFTSWISS holds multiple gaming licenses and provides comprehensive iGaming software solutions. Their diverse product portfolio includes the Online Casino Platform, the Game Aggregator featuring thousands of casino games, the Affilka affiliate platform, the Sportsbook software, and the Jackpot Aggregator. In 2013, SOFTSWISS made history by introducing the world’s first Bitcoin-optimized online casino solution.

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