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Sweden’s ATG Highlights Surge in Illegal Gambling, Calls for Urgent Action



Sweden’s Alarming Rise in Illegal Gambling: ATG’s Call for Decisive Measures

Sweden’s Aktiebolaget Trav och Galopp (ATG) is raising the alarm over an “alarming” spike in illegal gambling activities, with new data revealing a staggering ten-fold increase in traffic to unlicensed betting websites since 2019. This revelation underscores a significant challenge in Sweden’s battle against unregulated online gambling.

The latest data released by ATG shows that the channelisation rate for regulated online gambling in Q3 fluctuated between 70% and 82%, depending on the type of gambling. While online sports betting maintained a higher channelisation rate of 88%, online casino activities saw a lower rate at 74%. This decline in channelisation rates across various sectors indicates a concerning shift of players to unlicensed platforms.

ATG’s research further estimates that nearly half of all online casino spending in Sweden occurs on illegal gambling sites. These findings are based on the assumption that spending per visit is significantly higher on unlicensed sites compared to licensed ones. When this spending assumption is increased, the channelisation rates across the market plummet, highlighting the extensive reach of unlicensed gambling.

Investigations by ATG identified two primary groups, Infiniza Limited and North Point Management Ltd, accounting for 60% of the illegal gambling traffic in Q3. Moreover, 18 of the 20 most visited sites in this period featured game providers similar to those on licensed platforms, yet none appeared on the Spelinspektionen’s banned list.


Despite the absence of direct deposit options from Swedish bank accounts via BankID on these sites, their popularity remains high. The total number of visitors to illegal gambling sites was estimated at over one million in Q3, a significant drop from the 1.5 million peak in Q2 but still alarmingly high compared to under 100,000 at the onset of the legal market in Q1 of 2019.

In response to these troubling trends, ATG CEO Hasse Lord Skarplöth has pledged to intensify efforts to combat illegal gambling in Sweden. The ATG is committed to supporting a healthier gaming market and reducing the prevalence of problem gambling linked to unlicensed sites.

As the government contemplates increasing tax rates from 18% to 22% of gross gaming revenue to address channelisation concerns, the gambling industry is also grappling with broader economic challenges. Despite these, ATG reported growth in revenue and net profit in Q3, underscoring the resilience and potential of the regulated market.

ATG’s report comes at a critical time, highlighting the urgent need for effective regulatory measures to safeguard the Swedish gambling market’s integrity and protect consumers from the dangers of unregulated online betting.


Jerome, a valuable addition to the Gamingo.News team, brings with him extensive journalistic experience in the iGaming sector. His interest in the industry was sparked during his college years when he participated in local poker tournaments, eventually leading to his exposure to the burgeoning world of online poker and casino rooms. Jerome now utilizes his accumulated knowledge to fuel his passion for journalism, providing the team with the latest online scoops.

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Daily News

SOFTSWISS Jackpot Aggregator Sees 2.6x Surge in Bets: 2023 Report



In a dynamic year for the iGaming industry, the SOFTSWISS Jackpot Aggregator has released its 2023 report, offering insights into significant trends and achievements.

Notably, the report reveals a staggering 2.6 times increase in bets participating in jackpots, shedding light on the growing appeal of these mechanics among operators and players alike.

A Year of Remarkable Growth

Throughout 2023, bets participating in jackpots experienced consistent quarterly growth, witnessing a remarkable 165% increase from January to December. By the end of the year, the total value of these bets had surged to an impressive 6.396 billion euros. Moreover, the number of jackpot campaigns witnessed a substantial growth of 3.8 times compared to the previous year, totaling 230 campaigns.

Expanding Reach and Impact

One of the standout achievements of 2023 was the expansion of the Jackpot Aggregator’s footprint. The number of brands utilizing its jackpot solution tripled within the year, culminating in over 70 active brands by year-end. This surge in adoption reflects a heightened level of market trust and interest in the product.


Introducing the Prime Jackpot Campaign

A significant milestone of 2023 was the introduction of the Prime Jackpot campaign, which debuted in Q4. This innovative feature garnered considerable attention and interest from players across various casinos. The Prime Jackpot campaign allows operators to participate in shared prize pools, ensuring that rewards are drawn from the collective pool rather than from a specific brand operator. This approach not only offers larger rewards to attract more players but also enhances player engagement and loyalty while optimizing operational costs for operators.

Insights from SOFTSWISS

Aliaksei Douhin, Head of SOFTSWISS Jackpot Aggregator, shared his insights into the year’s achievements. He emphasized the noticeable increase in clients and connected casino brands, as well as the growing volume and value of bets in jackpots. He expressed satisfaction in witnessing clients actively embracing the Jackpot Aggregator and recognizing the added value it brings to their brand operations. The solution empowers operators to provide players with enhanced gaming experiences and more enticing winnings. Client feedback is actively collected and analyzed to ensure clients have access to the most sought-after tools and mechanics.

Looking Ahead to 2024

In 2024, the SOFTSWISS Jackpot Aggregator is set to extend its reach to a wider spectrum of clients. This expansion will be guided by a customized approach, ensuring that each client can tailor the product’s capabilities to meet their specific requirements.

Meet SOFTSWISS at ICE London

The SOFTSWISS Jackpot Aggregator team will be present at ICE London from February 6th to 8th, 2024. They are ready to showcase their latest advancements and engage in discussions with existing and potential clients.



SOFTSWISS is a renowned international iGaming company that offers certified software solutions for managing gambling operations. With a dedicated team of over 2000 employees spread across Malta, Poland, and Georgia, SOFTSWISS holds multiple gaming licenses and provides comprehensive iGaming software solutions. Their diverse product portfolio includes the Online Casino Platform, the Game Aggregator featuring thousands of casino games, the Affilka affiliate platform, the Sportsbook software, and the Jackpot Aggregator. In 2013, SOFTSWISS made history by introducing the world’s first Bitcoin-optimized online casino solution.

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