The British Gambling Commission is taking significant strides in harnessing operator data to bridge knowledge gaps about players and refine its regulatory approach. Ben Haden, the Commission’s Director of Research and Statistics, has emphasized the integral role of this data in enhancing the understanding of gambling behaviors and the impact of policy changes.
In a pivotal move, the UK Gambling Commission shifts its focus to operator data, harnessing valuable insights for a more informed and effective regulatory framework.
As outlined in the regulator’s ‘Evidence Gaps and Priorities 2023 to 2026’ publication and referenced in the UK government’s gambling white paper, the Commission recognizes the value of operator data in assessing the effectiveness of its policies, particularly in the context of the Gambling Act Review.
Imagine a regulatory environment where decisions are driven by comprehensive, real-time data, offering early insights into the impact of policy changes and enabling swift, informed action. This is the future the Gambling Commission envisions, where enhanced data utilization leads to more nuanced and effective gambling regulation.
Stay updated on the Gambling Commission’s initiatives and the outcomes of the ongoing consultation. As stakeholders in the gambling industry, understanding these developments is crucial for compliance and strategic planning.
Haden notes that this shift towards using operator data will allow the Commission to quickly gauge the consequences of policy alterations, potentially reducing the need for ad-hoc requests from operators in response to each regulatory change.
The Commission is now planning to update regulatory returns for operators. This update will involve removing several outdated items from the licensing process while increasing the frequency of reports. Furthermore, it intends to pilot detailed operator reports, including daily aggregated consumer data, with a consultation on this matter set to close in February.
Haden elaborates, “When we start to triangulate this with our consumer surveys and other available datasets, we will have a much more informed perspective overall.” These efforts mark the beginning of a deeper dive into extracting value from operator data and other datasets, signifying an exciting phase in the Commission’s drive to employ the best evidence in its regulatory work.
“And better evidence driven by better data, will lead to better regulation,” Haden concludes. This approach by the British Gambling Commission signifies a transformative period in the UK gambling industry, where data-driven insights are poised to bring about a more effective, responsive, and responsible regulatory landscape.
SOFTSWISS Jackpot Aggregator Sees 2.6x Surge in Bets: 2023 Report
In a dynamic year for the iGaming industry, the SOFTSWISS Jackpot Aggregator has released its 2023 report, offering insights into significant trends and achievements.
Notably, the report reveals a staggering 2.6 times increase in bets participating in jackpots, shedding light on the growing appeal of these mechanics among operators and players alike.
A Year of Remarkable Growth
Throughout 2023, bets participating in jackpots experienced consistent quarterly growth, witnessing a remarkable 165% increase from January to December. By the end of the year, the total value of these bets had surged to an impressive 6.396 billion euros. Moreover, the number of jackpot campaigns witnessed a substantial growth of 3.8 times compared to the previous year, totaling 230 campaigns.
Expanding Reach and Impact
One of the standout achievements of 2023 was the expansion of the Jackpot Aggregator’s footprint. The number of brands utilizing its jackpot solution tripled within the year, culminating in over 70 active brands by year-end. This surge in adoption reflects a heightened level of market trust and interest in the product.
Introducing the Prime Jackpot Campaign
A significant milestone of 2023 was the introduction of the Prime Jackpot campaign, which debuted in Q4. This innovative feature garnered considerable attention and interest from players across various casinos. The Prime Jackpot campaign allows operators to participate in shared prize pools, ensuring that rewards are drawn from the collective pool rather than from a specific brand operator. This approach not only offers larger rewards to attract more players but also enhances player engagement and loyalty while optimizing operational costs for operators.
Insights from SOFTSWISS
Aliaksei Douhin, Head of SOFTSWISS Jackpot Aggregator, shared his insights into the year’s achievements. He emphasized the noticeable increase in clients and connected casino brands, as well as the growing volume and value of bets in jackpots. He expressed satisfaction in witnessing clients actively embracing the Jackpot Aggregator and recognizing the added value it brings to their brand operations. The solution empowers operators to provide players with enhanced gaming experiences and more enticing winnings. Client feedback is actively collected and analyzed to ensure clients have access to the most sought-after tools and mechanics.
Looking Ahead to 2024
In 2024, the SOFTSWISS Jackpot Aggregator is set to extend its reach to a wider spectrum of clients. This expansion will be guided by a customized approach, ensuring that each client can tailor the product’s capabilities to meet their specific requirements.
Meet SOFTSWISS at ICE London
The SOFTSWISS Jackpot Aggregator team will be present at ICE London from February 6th to 8th, 2024. They are ready to showcase their latest advancements and engage in discussions with existing and potential clients.
SOFTSWISS is a renowned international iGaming company that offers certified software solutions for managing gambling operations. With a dedicated team of over 2000 employees spread across Malta, Poland, and Georgia, SOFTSWISS holds multiple gaming licenses and provides comprehensive iGaming software solutions. Their diverse product portfolio includes the Online Casino Platform, the Game Aggregator featuring thousands of casino games, the Affilka affiliate platform, the Sportsbook software, and the Jackpot Aggregator. In 2013, SOFTSWISS made history by introducing the world’s first Bitcoin-optimized online casino solution.
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