Aristocrat Interactive powers TangoBet

Aristocrat Interactive Partners with Digital Knights to Launch TangoBet in UK and MGA Markets

In a strategic move to expand its footprint in the highly competitive iGaming space, Aristocrat Interactive is set to power the upcoming launch of the new iGaming brand TangoBet. Teaming up with Digital Knights, Aristocrat Interactive will provide cutting-edge technology and managed services to deliver a premium gaming experience in the UK and MGA markets. As TangoBet prepares for its Q4 2024 launch, this partnership is poised to make waves in the regulated European iGaming landscape.

A Strategic Partnership for Market Expansion

Aristocrat Interactive, the online real money gaming division of the globally recognized Aristocrat Gaming, has solidified a deal with Digital Knights to drive the TangoBet launch. This collaboration aligns with Aristocrat’s strategy to strengthen its White-Label presence across regulated European markets, leveraging its advanced player account management platform, sportsbook, and comprehensive managed services.

Jonathan Chilton, Managing Director of Aristocrat Interactive iGaming White-Label, expressed his excitement about the partnership: “This deal with Digital Knights aligns perfectly with our strategic objectives of strengthening Aristocrat Interactive’s iGaming White-Label presence in regulated European markets. Our premium technology and comprehensive managed services will empower the new Digital Knights brand to thrive, offering an exceptional iGaming experience to players.”

This partnership is not just about technology; it’s about delivering an integrated gaming solution that sets a new benchmark for user experience. Aristocrat’s end-to-end services will include a robust platform that integrates player account management, state-of-the-art sportsbook offerings, and a suite of managed services designed to ensure operational excellence.

TangoBet: A New Player in the iGaming Arena

TangoBet, set to launch in late 2024, will enter the UK and Malta Gaming Authority (MGA) markets with high ambitions. Backed by Aristocrat’s scalable and secure platform, TangoBet aims to provide a dynamic and engaging gaming environment. From sports betting to casino games, TangoBet will offer a broad range of options tailored to the preferences of European players.

Volkan Aktas, CEO of Digital Knights, highlighted the importance of partnering with Aristocrat Interactive: “Aristocrat Interactive is renowned for its excellence and innovation. We are excited to unveil TangoBet to the industry, backed by their robust and scalable platform. Utilizing our own experience in the market and with their support, we are certain that TangoBet will captivate players with a wide range of betting options and unparalleled service.”

The decision to collaborate with Aristocrat was driven by a shared vision of innovation, quality, and market leadership. Digital Knights, with its deep market insights and expertise, aims to leverage Aristocrat’s technological prowess to create a distinctive brand that appeals to both seasoned bettors and new players alike.

A Competitive Edge in the European iGaming Market

The European iGaming market, particularly in the UK and MGA jurisdictions, is one of the most competitive globally, with a high bar for regulatory compliance, technological sophistication, and player engagement. The launch of TangoBet marks a significant milestone for Digital Knights as it seeks to carve out its niche in this saturated space.

Aristocrat Interactive’s involvement ensures that TangoBet will not only meet but exceed industry standards. The comprehensive managed services include customer support, compliance, risk management, and marketing, allowing Digital Knights to focus on brand building and customer acquisition.

As TangoBet prepares for its highly anticipated launch, the partnership between Aristocrat Interactive and Digital Knights sets the stage for a transformative entry into the iGaming market. By combining Aristocrat’s cutting-edge technology with Digital Knights’ market expertise, TangoBet is poised to deliver a unique and compelling gaming experience. This collaboration underscores Aristocrat Interactive’s commitment to expanding its influence in regulated markets, and Digital Knights’ vision of introducing a brand that resonates with modern iGaming enthusiasts. With a focus on innovation, reliability, and player satisfaction, TangoBet is set to make a significant impact in the UK and MGA markets come Q4 2024.