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Stake Becomes Exclusive Title Sponsor of Sauber’s F1 Team for 2024-2025



Stake drives into the Formula One spotlight.

Securing an exclusive deal, Stake becomes the sole title sponsor of Sauber’s F1 team for two seasons.

Anticipate groundbreaking F1 activations and global brand exposure.

Explore the impact of Stake’s sponsorship on the Sauber F1 team and the racing world.

Stake’s Major Move in Formula One

Online gambling operator Stake cements its position in Formula One with an exclusive title sponsorship of Sauber Group’s F1 team.


Two-Season Exclusive Deal

This pivotal deal spans the 2024 and 2025 F1 seasons. Stake’s journey with Sauber began as a co-title sponsor in 2023, under the Alfa Romeo F1 Team Stake banner.

Brand Presence in F1

The team’s social media channels will be rebranded to reflect the new Stake F1 Team identity, amplifying the partnership’s visibility.

Stake’s Unique F1 Activations

In 2024, Stake plans high-profile F1 activations, including events around the launch of the new C44 car in February.

Team Representative’s Enthusiasm

Alessandro Alunni Bravi, a team representative, praised the deal as a natural progression. He emphasized Stake’s role in broadening Formula One’s audience.


Celebrity Collaborations in Activations

Stake’s activations have featured stars like Sergio Aguero and Karan Aujla, bridging the gap between sports and entertainment.

The Marketing Value of F1 for Stake

Akhil Sarin, Stake’s CMO, highlights the significant marketing value of F1 within the digital landscape. The partnership aims to expand global brand awareness and fan engagement.

Stake’s Foray into Sports Partnerships

Prior to F1, Stake built its presence in sports through partnerships with Everton FC, the UFC, and the FA Cup.

Strengthening Ties between F1 and Betting

Stake’s entry into F1 reflects the growing connection between racing and betting. This bond was particularly evident in the inaugural Las Vegas Grand Prix.


Impact of the Las Vegas Grand Prix

The Las Vegas event attracted 300,000 fans, leading to record-breaking betting volumes for Bet MGM. It also significantly boosted Nevada’s gaming revenue.

Nevada’s Gaming Revenue Surge

November’s Grand Prix contributed to a 12% year-on-year increase in Nevada’s gaming win. The state reported a total gaming revenue of $1.37 billion for the month.

Conclusion: Stake’s Transformative Role in F1 Sponsorship

Stake’s exclusive sponsorship of Sauber’s F1 team marks a significant milestone in sports partnerships. It not only elevates the brand’s presence in the sporting world but also strengthens the symbiotic relationship between the racing and betting industries. Stake’s ambitious plans for F1 activations and collaborations promise to bring innovative experiences to racing fans and bettors alike.


Jerome, a valuable addition to the Gamingo.News team, brings with him extensive journalistic experience in the iGaming sector. His interest in the industry was sparked during his college years when he participated in local poker tournaments, eventually leading to his exposure to the burgeoning world of online poker and casino rooms. Jerome now utilizes his accumulated knowledge to fuel his passion for journalism, providing the team with the latest online scoops.

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FDJ’s Acquisition of Kindred Group Shaping the Future of Global Gaming



FDJ’s acquisition of Kindred Group, facilitated by regulatory approval and strategic shareholder engagement, signifies a transformative moment in the gaming industry. This deal exemplifies the intricate balance between regulatory compliance, shareholder value, and strategic growth ambitions. As the industry stands at the cusp of further consolidation and innovation, the FDJ-Kindred transaction heralds a new era of strategic realignment and competitive positioning in the global gaming landscape.

A Monumental Shift in Gaming Dynamics

The Swedish Financial Market Supervisory Authority (SFSA)‘s approval of Française des Jeux’s (FDJ) offer to acquire Kindred Group marks a pivotal moment in the global gaming and betting sector. This green light not only accelerates FDJ’s strategic expansion but also underscores the evolving landscape of international gaming regulations and corporate alignments.

Navigating Regulatory Waters

The SFSA’s endorsement is a crucial step in FDJ’s ambitious acquisition plan, setting the stage for a public offer slated to commence imminently. This regulatory approval highlights the meticulous scrutiny and compliance standards governing mergers and acquisitions within the sector, ensuring that such transactions align with market stability and shareholder interests.

A Call to Action for Kindred Shareholders

The forthcoming Extraordinary General Meeting (EGM) represents a critical juncture for Kindred Group, with proposed statutory amendments necessary for facilitating the acquisition. This meeting, aimed at achieving the requisite shareholder consensus, signals the importance of shareholder engagement in steering corporate direction and strategy.


The Path to Acquisition: Shareholder Conviction and Strategic Vision

FDJ’s pursuit of Kindred Group, contingent upon securing 90% of total capital, reflects a strategic maneuver to consolidate its position in the global gaming market. The offer per share, valuing Kindred at approximately €2.6 billion, has garnered unanimous board endorsement and significant shareholder backing, illustrating the alignment of strategic interests and the perceived value of this consolidation.

Activist Influence and Strategic Realignment

The role of activist shareholders, notably Corvex Management, in advocating for Kindred’s sale underscores the dynamic interplay between corporate governance and shareholder activism. Their successful campaign for board representation and strategic evaluation reflects a broader trend of active investor engagement in shaping corporate trajectories.

Implications for the Global Gaming Industry

This acquisition not only exemplifies the financial and strategic considerations underpinning such deals but also highlights the regulatory complexities and shareholder dynamics involved. As the gaming industry continues to evolve, driven by technological advancements and regulatory changes, the FDJ-Kindred merger serves as a case study in strategic growth, market consolidation, and the pursuit of competitive advantage.


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